Business Development Executive

RailsCarma is looking for a Business Development Executive to generate qualified international leads for our software development, SaaS, cloud, AI and digital marketing services.
Responsibilities
• Identify target companies and decision-makers across international markets using Apollo, LinkedIn and online research.
• Build, verify and segment prospect lists by industry, geography, company size and business needs.
• Create and manage Apollo email sequences, including personalised messages, automated follow-ups and outreach tasks.
• Generate leads through LinkedIn prospecting, connection requests and personalised conversations.
• Plan and execute targeted email campaigns, monitor responses and improve messaging.
• Qualify prospects based on their requirements, budget, decision-making process and project timelines.
• Schedule discovery calls and coordinate with the sales team on qualified opportunities.
• Maintain accurate lead records, outreach activity and follow-up status in Zoho CRM.
• Support workflows connecting Apollo outreach with CRM lead tracking and follow-up management.
• Track qualified leads, meetings booked, response rates and pipeline contribution against agreed targets.
Requirements
• 1–3 years of experience in B2B lead generation or business development, preferably in IT services or SaaS.
• Hands-on experience with Apollo prospecting, email sequences and outreach automation.
• Experience in LinkedIn lead generation and international prospect engagement.
• Working knowledge of CRM tools; experience with Zoho CRM is preferred.
• Understanding of email personalisation, list quality, deliverability and campaign reporting.
• Strong written and verbal English, research skills and consistent follow-up habits.
• Ability to manage multiple campaigns and work towards lead generation targets.
Preferred Skills
• MBA in Marketing, International Business, IT or a related field.
• Familiarity with software development services, SaaS products, cloud solutions or AI services.
• Experience targeting markets such as North America, the UK or the Middle East.

Work arrangement
Yes