SALES & MARKETING EXECUTIVE / MANAGER

Company: JK Homes
Industry: Luxury Real Estate / Residential Development
Location: Karnal / Haryana
Employment Type: Full-Time
About JK Homes
JK Homes is a premium residential real estate brand focused on creating thoughtfully designed homes that combine contemporary architecture, quality materials, functional planning, and refined living experiences.
We are looking for a Sales & Marketing Executive / Manager who can drive both property sales and brand visibility, while building strong relationships with prospective buyers, channel partners, and the local market.
Key Responsibilities1. Sales & Business Development
Generate and convert qualified leads for JK Homes' residential projects.
Handle enquiries received through digital campaigns, social media, website, referrals, and walk-ins.
Understand customer requirements, budget, preferences, and purchase timelines.
Conduct site visits and project presentations for prospective customers.
Follow up consistently with leads and maintain an organised sales pipeline.
Negotiate with prospective buyers and assist in closing deals.
Develop relationships with HNI/UHNI clients, investors, local businesses, and referral networks.
Identify new business opportunities and sources of qualified leads.
Achieve monthly and quarterly sales targets.
2. Marketing
Plan and execute marketing activities for ongoing and upcoming projects.
Coordinate with creative, digital marketing, branding, and agency teams.
Develop campaigns for Instagram, Facebook, Google, WhatsApp and other relevant platforms.
Assist in planning project launches, open houses, exhibitions, property events, and customer engagement activities.
Ensure consistent communication of the brand's positioning, USPs, architecture, amenities, location advantages, and investment proposition.
Monitor competitor projects, pricing, offers, campaigns, and market activity.
Suggest new marketing initiatives to improve enquiries and brand visibility.
3. Lead Management & CRM
Maintain accurate records of all leads, enquiries, follow-ups, site visits, and closures.
Regularly update CRM/lead-management systems.
Track lead sources and conversion performance.
Prepare weekly and monthly sales reports.
Ensure timely follow-up with every qualified prospect.
Maintain a clear pipeline from Lead → Follow-up → Site Visit → Negotiation → Booking → Closure.
4. Channel Partner Management
Identify and develop relationships with property consultants, brokers, channel partners, architects, interior designers, and referral partners.
Conduct regular partner meetings and project presentations.
Drive channel-partner-generated enquiries and conversions.
Maintain healthy and professional relationships with the channel network.
5. Customer Relationship Management
Act as the primary point of contact for prospective customers throughout the sales process.
Provide accurate information regarding project specifications, pricing, payment plans, possession timelines, and documentation.
Coordinate with internal teams to ensure a smooth customer experience.
Maintain relationships with existing customers and generate referral opportunities.
Skills & Competencies
Strong communication and presentation skills.
Excellent interpersonal and negotiation abilities.
Strong sales orientation with a focus on conversions.
Good understanding of real estate sales and marketing.
Ability to independently manage leads and follow-ups.
Comfortable conducting client meetings and property presentations.
Knowledge of digital marketing and social media platforms.
Good understanding of CRM and lead-management systems.
Strong networking and relationship-building abilities.
Ability to work with targets and deadlines.
Professional appearance and confident personality.
Good knowledge of Karnal and surrounding markets will be an advantage.
Qualification & ExperienceFor Sales & Marketing Executive
Graduate in any discipline; MBA/PGDM in Marketing or Sales will be an advantage.
2–5 years of experience in real estate sales, luxury sales, automobiles, hospitality, banking, or another premium-consumer-facing industry.
Freshers with strong communication and sales skills may also be considered.
For Sales & Marketing Manager
Graduate/MBA/PGDM in Marketing, Sales, Business Administration, or a related field.
5–10 years of relevant experience, preferably in real estate.
Proven experience in managing sales pipelines, teams, channel partners, and marketing initiatives.
Experience in premium/luxury residential real estate will be preferred.
Key Performance Indicators (KPIs)
Monthly sales and booking targets
Lead-to-site-visit conversion
Site-visit-to-booking conversion
Lead follow-up efficiency
Revenue generated
Channel partner contribution
Number of qualified leads generated
Marketing campaign performance
Customer and referral generation
CRM and sales pipeline discipline
What We Are Looking For
We are looking for someone who is driven, presentable, proactive, commercially minded, and passionate about sales.
The ideal candidate should not simply wait for leads but actively create opportunities through networking, referrals, channel partnerships, client relationships, events, and market development.
Why Join JK Homes?
Opportunity to work with a growing premium residential brand.
Exposure to luxury and contemporary residential projects.
Performance-driven growth opportunities.
Opportunity to build a strong network within the real estate market.
Competitive compensation with performance-based incentives.
Apply Now
Position: Sales & Marketing Executive / Manager
Company: JK Homes
Location: Karnal, Haryana
Experience: 2–10 Years, depending on position
Compensation: Competitive salary + performance incentives
Type: Full-Time

Work arrangement
No