Content Creator

Content Creator
Industry: EdTech / Education Technology
Department: Marketing & Content
Location: Kochi, Kerala
Experience: 1–3 Years
Job Summary
We are looking for a creative and energetic Content Creator to develop engaging digital content for our EdTech brand. The candidate will be responsible for creating Reels, short-form videos, social media creatives, educational content, and promotional videos that effectively communicate our courses, training programs, student success stories, and brand message.
Key Responsibilities
Create engaging Instagram Reels, YouTube Shorts, promotional videos, and social media content.
Plan, shoot, edit, and publish short-form video content.
Develop creative content around education, technology, career opportunities, courses, and student experiences.
Handle basic videography, lighting, framing, and audio recording.
Edit videos using tools such as Adobe Premiere Pro, After Effects, CapCut, DaVinci Resolve, or similar software.
Create social media creatives using Canva, Photoshop, Illustrator, or similar tools.
Develop scripts, captions, hooks, and creative concepts for videos.
Follow current social media trends, formats, sounds, and content styles.
Collaborate with the marketing and academic teams to develop content ideas.
Create content for multiple platforms including Instagram, YouTube, Facebook, LinkedIn, and other digital platforms.
Optimize content for audience engagement, reach, views, and conversions.
Support the execution of social media campaigns and promotional activities.
Maintain a regular content calendar and ensure timely delivery of assigned content.
Analyze content performance and suggest improvements based on engagement and audience response.
Required Skills
Strong content creation and storytelling skills.
Good knowledge of short-form video creation and editing.
Basic knowledge of videography and cinematography.
Proficiency in at least one professional video editing software.
Knowledge of Canva / Photoshop is an added advantage.
Good understanding of Instagram, YouTube, Facebook, and LinkedIn.
Ability to write engaging scripts, captions, and social media copy.
Awareness of current social media trends.
Good communication and presentation skills.
Creative mindset with the ability to generate new content ideas.
Preferred Qualifications
Bachelor's degree/diploma in Mass Communication, Visual Communication, Media, Digital Marketing, Multimedia, or a related field.
Candidates with a strong portfolio of Reels, videos, or social media content will be preferred.
Experience in the EdTech, education, training, or digital marketing industry is an advantage.
Key Performance Indicators (KPIs)
Number and quality of content pieces produced.
Video views and audience retention.
Engagement rate and social media reach.
Lead generation through content.
Content consistency and timely delivery.
Growth in social media followers and brand visibility.
What We Offer
Opportunity to work in a growing EdTech environment.
Hands-on exposure to education and technology-focused content.
Creative freedom to experiment with new content formats.
Opportunity to work with marketing, academic, and business teams.

Work arrangement
No