Area Sales Manager

Area Sales Manager – Raipur, Chhattisgarh
Company: King Koil India
Location: Raipur, Chhattisgarh
Function: Sales & Business Development
Position: Area Sales Manager (ASM)
Employment Type: Full-Time, On-Site
Reporting To: Regional Sales Manager / Zonal Sales Head
About King Koil India
King Koil India brings over 125 years of global mattress expertise, along with advanced R&D and manufacturing, to deliver premium, high-comfort sleep solutions. The company focuses on luxury mattresses designed to elevate guest comfort, reduce complaints, and support long-term performance in demanding hospitality environments.
Trusted by leading hotel brands such as JW Marriott, Radisson, and Wyndham, King Koil India develops solutions focused on durability, hygiene, comfort, and consistent sleep quality. The organisation is customer-centric and values innovation, reliability, and long-term partnerships.
Role Overview
The Area Sales Manager – Raipur will be responsible for driving business growth and developing the King Koil brand across the assigned territory, with a primary focus on the hospitality, hotel, commercial, institutional, and allied B2B segments.
The role will involve identifying new business opportunities, developing relationships with hotel owners, management companies, architects, interior designers, procurement teams, dealers/distributors, and project stakeholders, while also managing existing accounts and ensuring achievement of sales targets.
The ASM will be expected to develop a strong understanding of the local market, identify upcoming hotel and commercial projects, build a healthy sales pipeline, conduct product presentations and demonstrations, negotiate commercial terms within company guidelines, and coordinate internally to ensure smooth order execution and customer satisfaction.
Key Responsibilities1. Sales & Business Development
Achieve assigned monthly, quarterly, and annual sales targets for the territory.
Identify and develop new business opportunities across hospitality, hotels, resorts, institutions, commercial projects, and other relevant B2B segments.
Generate leads through market visits, references, networking, project mapping, digital enquiries, and other business-development activities.
Build and maintain a strong sales pipeline covering current and upcoming projects.
Convert qualified leads into orders through structured follow-up and consultative selling.
Develop business opportunities with hotel groups, independent hotels, resorts, developers, and commercial/institutional customers.
2. Hospitality & Project Sales
Develop relationships with hotel owners, general managers, purchase/procurement teams, project heads, architects, interior designers, consultants, and contractors.
Track upcoming hotel, resort, renovation, and expansion projects within the assigned territory.
Understand project requirements, mattress specifications, quantities, timelines, budgets, and commercial expectations.
Conduct product presentations and explain King Koil's product features, benefits, quality, durability, and value proposition.
Coordinate product trials, samples, mock-up rooms, and demonstrations wherever required.
Follow projects from enquiry and specification stage through negotiation, order closure, and delivery.
3. Dealer & Channel Development
Identify potential dealers, distributors, retailers, and channel partners in the assigned territory.
Develop productive and long-term relationships with channel partners.
Drive secondary sales and ensure adequate product visibility and availability.
Monitor channel performance, inventory, outstanding payments, and market feedback.
Identify gaps in territory coverage and recommend opportunities for expansion.
Ensure adherence to company pricing, discount, credit, and commercial policies.
4. Account Management
Maintain strong relationships with existing customers and key accounts.
Understand customer requirements and proactively identify opportunities for repeat business, replacement, upgrades, and new projects.
Address customer concerns professionally and coordinate with internal teams for timely resolution.
Maintain regular customer engagement through meetings, site visits, product updates, and business reviews.
Develop long-term relationships that support customer retention and recurring business.
5. Market Intelligence
Monitor competitor products, pricing, promotions, distribution networks, and market activities.
Track changes in hospitality and commercial construction activity within the territory.
Gather customer feedback and communicate relevant market insights to management.
Identify emerging market segments and new business opportunities.
Provide inputs to product and marketing teams regarding customer requirements and competitive activity.
6. Sales Planning & Reporting
Prepare territory sales plans and execute them effectively.
Maintain accurate sales forecasts and opportunity pipelines.
Update CRM/sales reports regularly with lead, opportunity, order, and customer information.
Prepare periodic sales and market reports for management.
Track target achievement, conversion ratios, outstanding payments, and sales pipeline health.
Review territory performance and implement corrective actions wherever required.
7. Internal Coordination & Order Execution
Coordinate with operations, production, logistics, finance, and customer service teams to ensure timely order execution.
Follow up on production and delivery schedules for customer orders.
Ensure customer commitments are aligned with internal capabilities and timelines.
Support collections and payment follow-up as per company policy.
Escalate customer or delivery issues promptly and ensure closure.
Territory
The primary base location will be Raipur, Chhattisgarh.
The ASM will be expected to undertake regular travel across the assigned territory, which may include key markets and cities within Chhattisgarh and adjoining areas, depending on business requirements.
The position requires a strong field presence and regular customer/project visits.
Key Stakeholders
External:
Hotel owners and management
Hotel procurement and purchase teams
General Managers
Developers and builders
Architects and interior designers
Consultants and project management companies
Dealers and distributors
Contractors and project stakeholders
Institutional and commercial customers
Internal:
Regional/Zonal Sales Team
Sales Leadership
Operations & Production
Logistics
Finance
Customer Service
Marketing
Product/Technical Teams
Candidate Profile
The ideal candidate should have:
Strong B2B sales and business-development experience.
Experience in hospitality, hotel supplies, mattresses, furniture, furnishings, interiors, building materials, or allied industries will be preferred.
Proven ability to develop new accounts and manage existing customers.
Strong territory management and field-sales capabilities.
Experience handling project-based or consultative sales cycles.
Good negotiation and commercial understanding.
Strong relationship-building and networking skills.
Excellent verbal and written communication skills.
Good presentation and product-demonstration skills.
Ability to analyse sales data, prepare forecasts, and maintain sales reports.
Working knowledge of MS Excel, PowerPoint, email, CRM, and other basic sales tools.
Ability to work independently and manage priorities in a field-oriented environment.
Willingness to travel extensively within the assigned territory.
Education & Experience
Bachelor's degree in Business Administration, Marketing, Sales, or a related discipline.
3–7 years of relevant sales/business development experience preferred.
Candidates with strong experience in hospitality B2B sales, hotel projects, furniture/furnishing, mattresses, interiors, or related categories will be preferred.
Experience handling institutional/project sales and channel partners will be an advantage.
Key Competencies
Business Development
Territory Management
B2B & Institutional Sales
Hospitality Sales
Key Account Management
Project Sales
Dealer/Distributor Management
Negotiation & Commercial Acumen
Customer Relationship Management
Market Intelligence
Sales Forecasting
Presentation & Communication
Planning & Execution
Problem Solving
Ownership & Accountability
Key Performance Indicators (KPIs)
Performance will be measured through:
Achievement of monthly/quarterly/annual sales targets
New customer acquisition
New hotel/project development
Sales pipeline value and conversion
Revenue growth within the assigned territory
Dealer/distributor development and productivity
Key account retention and revenue growth
Collection/payment performance
Forecast accuracy
Customer sa

Work arrangement
No