Performance Marketing Specialist

About Beat Educations
At Beat Educations, we are transforming career outcomes across the Middle East and South Asia through industry-led professional upskilling programs. From SAP ERP solutions and Data Analytics to Digital Marketing, Finance, and Corporate Training, we empower working professionals and students to unlock their potential.
To support our rapid growth in the capital, we are looking for a data-driven, results-oriented Performance Marketing Specialist to join our Abu Dhabi team.
Role Overview
As a Performance Marketing Specialist, you will take full ownership of running paid user acquisition campaigns across Meta Ads (Facebook & Instagram), Google Ads, and TikTok Ads. Your main focus will be driving qualified student enrollments and corporate B2B leads across Abu Dhabi and the wider GCC region while managing customer acquisition costs (CAC).
Key Responsibilities
Campaign Planning & Execution: Design, launch, and manage performance-driven paid ad campaigns across Meta, Google (Search, Display, YouTube), and TikTok.
Lead Generation & Conversion: Build high-converting funnels targeted at both individual learners (B2C) and corporate decision-makers (B2B) in the UAE.
Data-Driven Optimization: Continuously monitor and optimize campaign performance to improve metrics such as ROAS, Cost Per Lead (CPL), Cost Per Acquisition (CPA), and CTR.
Budget Allocation: Strategically manage daily and monthly ad spend across platforms to maximize high-quality lead flow.
Creative Strategy & A/B Testing: Test ad hooks, visual formats, copy variants, landing pages, and lead forms to maximize conversion rates.
Tracking & Attribution: Set up pixels, conversion events, and GA4 tracking parameters to ensure clean, accurate reporting across channels.
Local Market Insights: Tailor messaging and audience segmentation to resonate with Abu Dhabi’s diverse demographic (expats, working professionals, and GCC nationals).
Requirements & Qualifications
Experience: 2–4+ years of hands-on experience managing paid ad budgets on Meta, Google, and TikTok platforms.
Core Competencies:
Deep expertise in Meta Ads Manager (Audience targeting, Retargeting, Lookalikes, Lead Form Ads).
Hands-on experience with Google Ads (PPC, Search, Performance Max, Display).
Proven capability with TikTok Ads Manager (Trend-based content, Lead Generation).
Analytical Skills: Strong data-analysis mindset with experience using Google Analytics 4 (GA4) and reporting dashboards.
KPI Alignment: Proven track record of taking accountability for ad spend efficiency and achieving lead targets.
Regional Context: Experience running paid campaigns targeting audiences in Abu Dhabi / UAE is strongly preferred.

Work arrangement
Yes