E-commerce Marketing

# E-Commerce Marketing Leader – Paid & Organic Search
## About the Role
A well-established company in the **industrial supply** space is seeking a highly analytical **E-Commerce Marketing Leader** to bring its paid and organic acquisition function in-house. The company sells across the U.S., Canada, and Mexico through e-commerce and direct sales and offers more than 14 million SKUs as a licensed reseller, with annual revenue exceeding $60 million.
Reporting directly to the CEO, this role combines marketing strategy with hands-on execution. The successful candidate will use traffic, revenue, and marketing data to identify opportunities, diagnose performance variances, and develop strategies across paid and organic search. The initial role is an individual contributor position with the expectation of building an internal team and managing vendors, contractors, and marketing spend.
## Key Responsibilities
* Develop and execute the overall **e-commerce marketing strategy** with the goal of doubling online sales within 12 months.
* Evaluate existing marketing infrastructure, architecture, tools, and strategies and drive continuous improvement.
* Implement and manage paid and organic marketing tools to monitor traffic and performance data.
* Analyze large volumes of marketing, traffic, and revenue data to identify trends, opportunities, and root causes of performance changes.
* Develop and execute paid and organic customer acquisition strategies across online and other media channels.
* Manage marketing vendors, contractors, and external partners, with an emphasis on offshore resources.
* Design, implement, and manage marketing projects and programs.
* Recruit and build an internal e-commerce marketing team as the function expands.
* Manage marketing budgets and ad spend.
* Continuously test new strategies and approaches based on data and performance results.
## Required Qualifications
* Subject matter expertise in **paid and organic search marketing**, particularly **Google Ads/Google AdWords**.
* Strong knowledge of **GA4** standards and the differences between GA4 and Universal Analytics.
* Deep understanding of Google Ads, keywords, Google Tag Manager, bidding strategies, and related search marketing tools.
* Direct ownership of an annual marketing budget of at least **$1 million**, with $3 million+ preferred.
* Hands-on experience managing paid and organic search marketing tools on a daily basis.
* Minimum **3+ years of experience in a B2B e-commerce environment** with a large product catalog of at least **1 million SKUs**.
* Strong analytical skills and experience using large datasets to identify insights and inform marketing decisions.
* Experience writing job advertisements and project plans.
* Experience recruiting offshore resources through platforms such as Upwork.
* Experience sourcing and managing offshore teams for short- and long-term projects and programs.
## Preferred Qualifications
* Experience bringing an e-commerce marketing function in-house after the company previously relied on an external agency.
* Experience building an e-commerce marketing function from the ground up.
* Experience in **electrical supply, industrial supply, or related industries**.
* Experience managing marketing budgets of **$3 million or more**.
## Skills & Competencies
* E-commerce Marketing
* Paid Search / PPC
* Organic Search / SEO
* Google Ads / Google AdWords
* Google Analytics 4 (GA4)
* Google Tag Manager
* Keyword Strategy
* Bidding Strategies
* Marketing Analytics
* Traffic and Revenue Analysis
* Data Analysis
* Customer Acquisition
* Marketing Strategy
* Budget Management
* Vendor and Contractor Management
* Offshore Team Management
* Project and Program Management
* Recruiting and Team Building
* Root-Cause Analysis
* Performance Optimization
* Strategic and Hands-On Execution
## Education & Experience
**Education:**
* No specific educational requirement is stated in the source JD.
**Experience:**
* Minimum **3+ years** in a B2B e-commerce environment with at least 1 million SKUs.
* Direct ownership of an annual marketing budget of at least **$1 million**.
* Deep hands-on experience with paid and organic search marketing.
* Experience sourcing and managing offshore resources and teams.
## Work Arrangement & Schedule
* **Work Arrangement:** 100% Remote / Work From Home
* **Location:** Candidates must reside in the United States.
* **Work Authorization:** Candidates must be eligible to work in the United States.
* **Employment Type:** Not specified in the source JD.
* **Schedule:** Not specified.
## Compensation & Benefits
* **Base Salary:** Generous base salary; exact amount not specified.
* **Bonus:** Bonus structure based on experience (DOE).
* Additional bonuses may be based on key objectives, project delivery, reduced durations, and other KPIs.
* Full benefits, including:
* Health insurance
* 401(k) with company match
* Other benefits as provided by the company
* 100% work-from-home arrangement.
* High-impact role reporting to the **CEO and COO**.
## Company & Industry
* **Industry:** Industrial Supply / E-Commerce
* **Business Model:** B2B industrial supply, e-commerce, and direct sales
* **Markets:** United States, Canada, and Mexico
* **Product Catalog:** More than 14 million licensed-reseller SKUs
* **Annual Revenue:** More than $60 million

Work arrangement
Yes