Marketing Manager

Company: IPO Ideas LLP
Department: Marketing, Management
Location: Ahmedabad, On-site
Employment Type: Full-Time
Experience Required: 2+ years (Bachelor's degree) OR Fresher/1+ year (Master's/MBA in Marketing)
About the Role
We are looking for a hands-on Marketing Manager to lead local-level marketing planning and execution for our financial products. This role sits between strategy and execution you'll work with our outsourced marketing/creative team to plan, brief, monitor, and optimize campaigns, while also owning analytics, reporting, and ad strategy independently. This is a management-level position suited for someone who can think strategically but is also comfortable executing and coordinating on the ground.
Key Responsibilities
Plan and execute local-level marketing campaigns for the firm's financial products (loans, insurance, investment products, etc. — customize as applicable)
Develop and manage advertising strategy across digital and offline channels (Google Ads, Meta Ads, local print/hoardings, events, etc.)
Track, analyze, and report on campaign performance (CTR, CAC, ROI, lead quality, conversion rates)
Generate creative and campaign ideas aligned with target audience and local market trends
Coordinate with and manage the outsourced marketing/creative/ad agency — briefing, reviewing deliverables, ensuring timelines and quality
Plan and execute local branding activities, events, and on-ground promotions
Manage marketing budgets and ensure spend efficiency
Conduct competitor and market analysis to identify opportunities
Work closely with sales team to align marketing efforts with lead generation and business targets
Maintain brand consistency across all marketing materials and channels
Prepare periodic reports and present marketing performance to management
Requirements
Education: MBA in Marketing / Bachelor's or Master's degree in Marketing or related field
Experience:
2+ years of relevant experience for Bachelor's degree holders
Freshers or 1+ year of experience acceptable for Master's/MBA holders
Strong understanding of digital marketing platforms (Google Ads, Meta Ads Manager, etc.)
Working knowledge of analytics tools (Google Analytics, Meta Business Suite, or similar)
Excellent communication and vendor/agency management skills
Strong analytical and reporting skills (Excel/Google Sheets proficiency)
Creative thinking with a results-driven mindset
Prior experience in financial services/BFSI marketing preferred but not mandatory
Good to Have
Experience managing third-party/outsourced marketing agencies
Knowledge of SEO/SEM basics
Familiarity with CRM tools and lead management systems
Basic design tool exposure (Canva, etc.) for quick review of creatives
What We Offer
Opportunity to lead marketing function independently
Direct exposure to management-level decision making

Work arrangement
No