Marketing Executive

About the Company
Media Fusion is a publications and trade fairs company based in Dubai, UAE and Mumbai, India. In its 19-year long stint, the company has built a wide portfolio of trade magazines and trade fairs. MFX is the company’s trade show arm, which organises B2B trade shows in the Middle East and India.
Website: www.mediafusiongroup.com
Job Location: Mumbai, India
Job Duration: Full-time
Your Role
We are looking for an organised, proactive and creative Marketing Executive to support the day-to-day marketing execution of our B2B trade exhibitions and conferences. This is a hands-on role focused on content execution, social media, marketing coordination, emailers, exhibitor and visitor communications, testimonials, and on-ground marketing support.
You will work closely with the Marketing Specialist/Manager, Design, Sales, Conference and Operations teams to ensure that marketing activities are delivered on time, accurately and to a high standard. The ideal candidate is someone who enjoys getting things done, is comfortable managing multiple deadlines, enjoys writing content, has an eye for details and is keen to learn the world of exhibitions and B2B marketing.
Key Responsibilities
Support the day-to-day execution of marketing campaigns for exhibitions, conferences, visitor campaigns and special event features.
Manage and maintain social media posting schedules across platforms such as LinkedIn, Instagram and Facebook.
Prepare and publish social media posts, including captions, exhibitor announcements, speaker posts, visitor campaigns, event updates, testimonials and other promotional content.
Coordinate with the Design team to get social media creatives, banners, reels and other marketing assets developed as per the content calendar.
Assist in creating simple social media content, including short-form videos, reels, stories and event-related content.
Maintain and update content calendars and ensure all scheduled posts and campaigns go out on time.
Coordinate with internal teams to collect information, updates, photographs, videos, logos and other content required for marketing activities.
Collect and coordinate exhibitor, visitor, speaker and partner testimonials for use across social media, websites, emailers and event promotions.
Follow up with exhibitors, speakers, partners and visitors for testimonials, photographs, videos, logos and promotional material.
Support the creation and execution of email marketing campaigns, including preparing content, coordinating creatives, uploading databases, scheduling campaigns and checking final versions.
Assist with regular exhibitor and visitor communications, including announcements, reminders, event updates and promotional mailers.
Keep event websites and social media pages updated with accurate information, including exhibitor, speaker, conference and event details.
Coordinate with the Sales and Conference teams to understand upcoming requirements and ensure marketing support is delivered on time.
Assist in preparing marketing material such as social media posts, emailers, website copy, WhatsApp communication, event announcements and basic promotional collateral.
Support marketing requirements for exhibitor onboarding, speaker promotions, visitor campaigns and event announcements.
Assist with partner and barter collaboration activities, including coordinating deliverables and ensuring agreed marketing activities are executed.
Support the collection and organisation of event photographs, videos, testimonials and other post-event content.
Assist with live event marketing, including social media coverage, photography/video coordination, interviews, testimonials, announcements and other on-ground requirements.
Help coordinate marketing activities before, during and after exhibitions and conferences.
Maintain organised folders and records of marketing assets, testimonials, photographs, videos, databases and campaign material.
Monitor social media channels and flag relevant comments, messages, mentions and engagement opportunities.
Keep up with relevant social media trends, content formats and ideas that can be adapted for B2B exhibitions and events.
Support the Marketing Specialist/Manager with campaign reporting, data collection and other marketing activities as required.
Qualifications, Experience & Skills
1–2 years of experience in content marketing, social media, communications, events, exhibitions or a related field. Fresh graduates with strong relevant experience/internships may also be considered.
Good understanding of social media platforms, particularly LinkedIn and Instagram.
Strong writing and communication skills in English, with an ability to write clear, concise and engaging copy.
Comfortable creating and publishing social media content and working with content calendars.
Basic understanding of email marketing platforms such as Mailchimp or similar tools is an advantage.
Comfortable working with Canva or similar basic design/content creation tools is an advantage.
Basic understanding of reels, short-form videos, social media trends and digital content formats.
Highly organised, with strong attention to detail and the ability to manage multiple tasks and deadlines.
Good follow-up and coordination skills — you should be comfortable chasing information and getting things done.
Proactive and willing to take ownership of day-to-day tasks.
Comfortable communicating with internal teams, exhibitors, speakers, partners and other stakeholders.
Creative, curious and interested in learning about marketing, events and B2B audiences.
Comfortable working in a fast-paced, deadline-driven environment.
Bachelor’s degree in Marketing, Communications, Media, Business or a related field.
What You Will Get
Hands-on experience in B2B trade show and exhibition marketing.
Experience working across social media, email marketing, content, partnerships, exhibitor communications and event marketing.
A 360-degree understanding of how marketing campaigns are planned and executed.
A stable work culture that is known for respectful interaction, professionalism and ethical practices.
A dynamic and growing work environment with new projects, challenges and opportunities to learn every day.

Work arrangement
No