Brand Manager

Job Description:
1) Brand Strategy & Planning
– Build and own the annual Walkaroo brand and communication plan, aligned to product launches and festive calendars.
– Track category trends, and consumer insight to identify brand and growth opportunities.
– Own the brand marketing budget; set and manage the KPIs that measure brand health and campaign return.
2) Masterbrand Management
– Act as custodian of the Walkaroo brand– positioning, identity, tone, and consistency across every consumer touchpoint nationally.
– Develop messaging and propositions for distinct segments and product lines
– Design and Govern brand guidelines for assets created in-house and by regional and distributor teams, ensuring one consistent brand across the country.
3) Campaign & Media Management
– Lead integrated brand campaigns across TV, print, digital, social, retail, and events.
– Brief and manage creative, media, and production agencies; own the marketing calendar end-to-end.
– Plan and deliver festive and seasonal pushes and new-product launch marketing.
4) Digital, Social & E-commerce Marketing
– Own the brand’s presence across social platforms in coordination with internal and external stakeholders.
– Drive performance, influencer, and ambassador-led activity as part of one coherent brand story.
– Partner e-commerce and marketplace teams to convert brand pull into online sell-through; track digital metrics and optimise for performance.
5) Trade & Channel Marketing
– Partner Sales and Trade Marketing to convert brand pull into sell-through across general trade, modern trade and e-commerce.
– Lead the brand-building agenda for North, West and East India in line with national growth priorities.
6) Events & Activations
– Plan and run brand activations, launch events, retail experiences, and consumer engagement programmes nationally.
7) Insights, Reporting & Coordination
– Track campaign ROI, brand-health metrics (awareness, consideration, equity), and category share; report monthly with clear, actionable recommendations.
– Coordinate internally with Product, Sales, Content, PR, and After-sales, and externally with agencies and regional partners.
– Brief Product and Design on consumer-led opportunities (marketing input, not P&L ownership).
Required Skills:
Brand Strategy | Brand Management | Consumer Insight | Market Research | Integrated & Digital Marketing | Media Planning | Trade Marketing | Events & Activations | Budget Management | Strong Excel & PowerPoint
Preferred:
– 7–11 years in brand management or marketing, with a meaningful share of that time in consumer brand building.
– Experience in a consumer-facing category – FMCG, footwear, apparel, lifestyle, consumer durables, or D2C.
– Demonstrated end-to-end ownership of national or multi-region brand campaigns (strategy → brief → execution → measurement).
– Strong command of integrated marketing across ATL, digital and performance, social, and retail/BTL.
– Proven ability to manage agencies and media partners and to work cross-functionally with Sales and Product.
– Data-driven mindset; fluent in reading consumer research and brand-health data, with strong Excel and PowerPoint skills.
– Post-Graduate / MBA / PGDM in Marketing from a reputed institute.
Role Details
Reports to Head of Marketing
Location Coimbatore, Tamil Nadu (with national travel)
Experience 7–11 years
Employment Full-time
Compensation Competitive salary + benefits
Start date Immediate

Work arrangement
No