Digital Marketing Analyst

Digital Marketing Analyst / Performance Marketing Specialist
Location: Gurgaon
Work Mode: Hybrid
Employment Type: Full-time
Experience: 1.5–2+ years
Salary Range: INR 40k - 50k/month (Depending on experience)
About Mateya
Mateya — Little Can of Culture Shock.
We’re building a new-age beverage brand around Yerba Mate, bringing a natural, functional alternative to the traditional energy drink category.
We’re looking for a Digital Marketing Analyst / Performance Marketing Specialist who can help us scale customer acquisition and build a strong digital growth engine.
The Role
Your primary responsibility will be to own and scale Meta Ads for Mateya. From strategy and campaign planning to execution, optimization, creative testing and performance analysis.
We're looking for someone who understands that performance marketing isn't just about setting up campaigns. It's about understanding the consumer, creative, funnel, numbers and business economics and bringing all of them together.
While Meta Ads will be your core responsibility, you'll also work across social media, creative strategy, Amazon and other digital growth initiatives.
What You'll Do
Meta Ads & Performance Marketing - Core Responsibility
Plan, launch and manage Meta Ads campaigns across Facebook & Instagram.
Develop campaign strategies based on business objectives, audiences, budgets and funnel stages.
Manage prospecting, retargeting and conversion campaigns.
Continuously monitor and optimize ROAS, CAC, CTR, CPM, CPC, CVR and other performance metrics.
Conduct audience, creative, placement and campaign-level testing.
Identify winning creatives and scale campaigns efficiently.
Build structured testing frameworks for hooks, formats, messaging, audiences and offers.
Analyze campaign performance and turn data into actionable insights.
Manage daily/weekly budgets and performance reporting.
Work closely with the creative team to develop performance-oriented ad creatives.
Creative & Content
Help develop creative concepts specifically for paid advertising.
Understand what makes an ad scroll-stopping and conversion-focused.
Brief designers, video editors and creators on performance requirements.
Analyze creative performance and identify patterns behind winning/losing creatives.
Support Mateya's social media content strategy and execution.
Stay updated with emerging creative formats, trends and advertising best practices.
Social Media
Assist in managing Mateya's Instagram and other social channels.
Help plan content calendars and campaigns.
Track social performance and audience engagement.
Work with creators/influencers and support campaign execution when required.
Amazon & E-commerce
Assist with managing and optimizing Mateya's Amazon presence.
Work on product listings, advertising, promotions and basic marketplace analytics.
Monitor marketplace performance and identify opportunities for growth.
Work across other digital commerce channels as required.
Analytics & Reporting
Track and report key marketing and business metrics.
Build regular performance reports and dashboards.
Analyze customer acquisition, conversion and retention data.
Identify opportunities to improve the overall marketing funnel.
Translate numbers into clear recommendations for the team.
What We're Looking For
Must-have:
1.5–2+ years of hands-on experience in Meta Ads / Performance Marketing.
Strong practical experience running and optimizing Meta campaigns.
Good understanding of campaign structures, audiences, funnels, bidding, budgets and attribution.
Experience with D2C/e-commerce or consumer brands is strongly preferred.
Strong analytical and problem-solving skills.
Comfortable working with numbers and performance metrics.
Good understanding of digital marketing creatives and what drives conversions.
Ability to independently manage campaigns and take ownership of performance.
Good to have:
Experience managing Google Ads.
Amazon Ads / Amazon Seller Central experience.
Experience with Shopify or other D2C platforms.
Experience working with FMCG, food & beverage, wellness, lifestyle or consumer brands.
Basic understanding of GA4, Meta Pixel/CAPI and attribution.
Experience working with influencers and creator-led marketing.
Basic creative design/video editing skills or strong creative direction abilities.
Who Will Thrive Here
We're a growing consumer brand, so this isn't a role where you'll simply receive a brief, execute it and wait for the next one.
We want someone who is curious, analytical, hands-on and commercially minded.
You should be comfortable asking:
"Why did this campaign work?"
"Why did this creative outperform the others?"
"What should we test next?"
"How do we acquire the next customer more efficiently?"
If you're someone who enjoys looking at numbers and thinking creatively about how to improve them, you'll fit in well.
Why Join Mateya?
Work directly with the founders and core team.
Take real ownership of Mateya's performance marketing engine.
Work across strategy, creative, media buying and e-commerce.
Opportunity to work on a rapidly growing consumer brand from an early stage.
High ownership and minimal bureaucracy.
Hybrid work environment in Gurgaon.
To Apply
Send us your CV + a brief introduction + examples of Meta campaigns/accounts you've managed.
If possible, include:
Approximate monthly ad spends you've managed
Typical CAC / ROAS achieved
Categories/brands you've worked with
Examples of campaigns or creatives you're particularly proud of
Subject: Digital Marketing Analyst>> Mateya

Work arrangement
Hybrid