Growth Marketing Manager

Company Description IDigitalPreneur, founded in 2020, is a fast-growing bootstrapped EdTech company that has scaled to over ₹100 Cr in revenue with a global learner community. The organization focuses on practical, implementation-driven digital skill development and entrepreneurship programs that help individuals learn, earn, and grow in the digital economy. IDigitalPreneur positions itself as a global movement dedicated to building independent, future-ready digital professionals and entrepreneurs, guided by the philosophy.
Experience: 4-6 Years
Department: Marketing & Brand Management
Role Overview
Own the complete Marketing, Brand, Growth, Content, PR, and Communications function at IDIGITALPRENEUR.
Develop and execute the long-term marketing strategy to establish this as a credible and recognised digital education brand in India.
Drive integrated marketing initiatives across Hindi and English markets.
Act as a strategic business leader, connecting marketing strategy with overall business growth and revenue objectives.
Key Responsibilities:
Define and execute the overall brand and marketing vision.
Establish clear brand positioning, messaging, and differentiation.
Develop long-term strategies for brand awareness, credibility, and market leadership.
Monitor market trends, customer behaviour, and competitive intelligence.
Identify emerging market opportunities and growth areas.
Lead the overall PR and corporate communications strategy.
Drive national and regional media coverage across relevant publications and platforms.
Build and maintain relationships with media houses, journalists, and industry influencers.
Develop leadership thought-leadership and personal branding initiatives.
Manage brand reputation and crisis communications.
Content & Brand Storytelling
Build a scalable content strategy across Hindi and English.
Establish a structured system for capturing and leveraging student and affiliate success stories.
Drive video testimonials, case studies, transformation stories, and other credibility-led content.
Ensure consistent brand messaging across all marketing touchpoints.
Growth & Performance Marketing
Oversee performance marketing and customer acquisition strategies.
Drive measurable growth across relevant digital channels.
Ensure marketing initiatives contribute to lead generation, conversions, revenue, and ROI.
Analyse campaign performance and continuously optimise marketing investments.
Community & Customer Advocacy
Build community-led growth initiatives across students, affiliates, creators, and relevant audiences.
Develop strategies to convert successful students and affiliates into long-term brand advocates.
Strengthen engagement, trust, and brand loyalty within the community.
Team & Agency Management
Build, lead, and mentor a high-performing marketing team.
Define team structures, KRAs, KPIs, and performance goals.
Manage external agencies, PR partners, creators, vendors, and strategic partners.
Establish strong collaboration between Marketing, Sales, Product, and Leadership teams.
Budget & Business Management
Own the overall marketing budget and ensure effective utilisation of marketing spends.
Track and optimise key metrics including ROI, CAC, revenue contribution, brand awareness, and campaign performance.
Present monthly marketing performance and business insights to the leadership team.
Ensure marketing investments are aligned with business priorities and growth objectives.
Key Requirements
4-8+ years of experience in Marketing, Brand, Growth, or a related leadership role.
Proven experience in building and leading marketing teams.
Strong understanding of the Indian consumer and digital ecosystem.
Experience in EdTech, D2C, Consumer Internet, Digital Products, Media, or Creator Economy preferred.
Excellent leadership, communication, strategic thinking, and stakeholder-management skills.
Strong understanding of both Hindi and English-speaking markets.
Demonstrated ability to build brands, not just manage individual marketing channels.
Key Success Metrics
Brand awareness and market positioning.
Marketing-driven revenue and business growth.
Customer acquisition efficiency and ROI.
PR visibility and media presence.
Growth of student and affiliate communities.

Work arrangement
No