Social Media Marketing Specialist

Company Description AlignDL is a growing organization focused on leveraging data, technology, and digital channels to help businesses strengthen their online presence and connect with their audiences more effectively. The company values creativity, analytical thinking, and collaboration to deliver impactful marketing solutions. Team members are encouraged to experiment with new ideas, stay current with industry trends, and contribute to a culture of continuous improvement. AlignDL offers opportunities to work on diverse projects and develop skills across modern digital and social media platforms.
Role Description The Social Media Marketing Specialist is a full-time, on-site role based in Ahmedabad. This role is responsible for planning, creating, and publishing social media content across platforms such as Instagram, Facebook, LinkedIn, and others, aligned with brand guidelines and campaign goals. Day-to-day tasks include managing social media calendars, drafting posts and captions, coordinating visual assets with design teams, and monitoring engagement metrics. The specialist will analyze performance data, optimize campaigns, and collaborate with marketing and sales teams to support broader digital marketing initiatives. The role also involves staying informed about social media trends, experimenting with new formats and features, and ensuring consistent brand messaging across all channels.
Qualifications
Candidates should possess skills in Social Media Marketing and Digital Marketing to plan and execute effective online campaigns.
Candidates should possess skills in Social Media Content Creation and Marketing to develop engaging, brand-aligned content and promotional initiatives.
Candidates should possess strong Communication skills to collaborate with internal teams, present ideas clearly, and interact professionally with stakeholders.
Experience with social media analytics tools and the ability to interpret data to improve performance is beneficial.
A bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience, is preferred.
Ability to work on-site in Ahmedabad, manage multiple projects, and meet deadlines in a fast-paced environment.
Familiarity with basic design tools (e.g., Canva, Adobe tools) and content scheduling platforms is an advantage.
Knowledge of Autocad or any design software would be a bonus

Work arrangement
No