Performance Marketer

Job description:
Senior Performance Marketing Associate – Meta Ads
Company: Digi Sidekick
Location: Sector 16, Noida
Work Mode: Work From Office
Employment Type: Full-Time
Experience: 2–4 Years
Salary: ₹35,000 – ₹50,000 per month
Joining: Immediate Joiners / Short Notice Preferred
About Digi Sidekick
Digi Sidekick is a performance-driven digital marketing company working with D2C brands across fashion, beauty, lifestyle, and other consumer categories.
We are looking for a Senior Performance Marketing Associate – Meta Ads who can take ownership of paid social campaigns, drive customer acquisition, and scale D2C brands profitably.
What You'll Do
Plan, launch, manage, and optimize Meta Ads campaigns for D2C brands.
Manage and scale high-budget advertising campaigns while maintaining profitability.
Drive sales and conversions through Meta Ads with a strong focus on business outcomes.
Optimize campaigns based on ROAS, CPA, CTR, CPM, CVR, and overall conversion performance.
Develop and execute campaign scaling strategies across audiences, creatives, placements, budgets, and campaign structures.
Conduct A/B testing for creatives, audiences, campaign setups, and messaging.
Analyze campaign performance and identify opportunities for growth and optimization.
Work closely with Creative and Content teams to develop high-performing ad creatives.
Monitor account health, campaign trends, and platform updates.
Prepare regular performance reports with clear, actionable insights.
Manage multiple D2C accounts and ensure campaigns consistently meet business and performance goals.
What We're Looking For
2–4 years of hands-on experience in Performance Marketing, specifically Meta Ads.
Mandatory: Proven experience working with D2C brands.
Strong experience in Meta Ads Manager and conversion-focused campaigns.
Experience managing and scaling high-budget Meta Ads accounts.
Strong understanding of campaign structure, audience targeting, retargeting, funnel optimization, and scaling strategies.
Hands-on knowledge of Meta Pixel, Events Manager, and Conversion API (CAPI).
Strong understanding of performance metrics such as ROAS, CPA, CTR, CPM, CVR, and CAC.
Ability to analyze campaign data and make data-driven optimization decisions.
Good understanding of creative performance and the ability to identify winning ad angles and creatives.
Strong communication and stakeholder-management skills.
Ability to manage multiple accounts in a fast-paced agency environment.
Important – Please Read Before Applying
This role is specifically focused on Meta Ads and D2C sales/conversion campaigns.
Candidates with experience primarily in SEO, organic marketing, social media management, or lead-generation campaigns without strong D2C Meta Ads experience may not be suitable for this role.
Why Join Digi Sidekick?
Work with growing D2C brands across multiple categories.
Opportunity to manage and scale high-budget performance campaigns.
Learn and work closely with experienced Performance Marketing and Creative teams.
Fast-paced environment with strong exposure to Meta Ads, D2C growth, and performance marketing.
Opportunity to take ownership of campaigns and directly contribute to business growth.
Preferred Candidates
Candidates who can join immediately or have a short notice period will be preferred.
How to Apply
Interested candidates can share their updated resume at:
hr@digisidekick.com

Work arrangement
No