Digital Marketing Specialist

Company Description Propenu is reshaping how property is bought and sold in India by prioritizing trust, technology, and transparency. The company is building a PropTech and FinTech ecosystem that connects verified builders, trusted agents, and genuine buyers through a streamlined digital platform. With verified listings and secure transaction processes, Propenu focuses on making every real estate journey authentic, efficient, and stress-free. Team members join a growing organization that is committed to improving the property experience for all stakeholders.
Role Description This is a full-time, on-site role for a Digital Marketing Specialist based in Hyderabad. The Digital Marketing Specialist will plan, execute, and optimize digital campaigns across channels such as social media, search, and email to drive brand awareness and lead generation. Daily responsibilities include creating and managing content, monitoring campaign performance, analyzing web and marketing data, and making data-informed recommendations to improve results. The role involves close collaboration with marketing, product, and sales teams to ensure consistent messaging and alignment with business goals. The Digital Marketing Specialist will also stay current with industry trends and best practices in digital marketing and PropTech.
Qualifications
Strong skills in Digital Marketing and Online Marketing, with experience running and optimizing multi-channel campaigns.
Hands-on experience in Social Media Marketing, including content planning, community management, and performance tracking.
Proficiency in Web Analytics, with the ability to interpret data and translate insights into actionable strategies.
Excellent Communication skills for clear, concise messaging and effective collaboration across teams.
Familiarity with SEO/SEM principles, marketing automation tools, and CRM platforms is beneficial.
Ability to work in a fast-paced environment, manage multiple projects, and meet deadlines.
Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
Interest in PropTech/FinTech and prior experience in real estate or technology sectors is an advantage.

Work arrangement
No