Senior Digital Marketing Specialist

📍 Location: Bengaluru
💼 Experience: 2–3 Years
🕒 Employment: Full-Time
🏢 Function: Digital Marketing | Performance Marketing | SEO
About the Role
We are looking for a results-driven Digital Marketing professional with 2–3 years of hands-on experience in Performance Marketing and SEO.
The ideal candidate should be someone who goes beyond generating clicks and leads — you should understand lead quality, conversion, customer acquisition cost, and business impact.
You will be responsible for managing and optimizing Meta Ads and Google Ads, improving organic visibility, generating qualified leads, analyzing campaign performance, and continuously identifying opportunities to improve marketing ROI.
🔥 What You'll Be Responsible For
Performance Marketing
Plan, launch, manage, and optimize Meta Ads and Google Ads campaigns.
Work on Lead Generation, Search, Display, Performance Max, Remarketing, and other relevant campaign types.
Monitor and optimize CPL, CPA, CTR, CPC, Conversion Rate, Lead Quality, ROAS, and ROI.
Continuously optimize campaigns based on audience, creative, placement, keywords, geography, device, and conversion performance.
Conduct A/B testing across creatives, ad copies, audiences, landing pages, and campaign strategies.
Identify and reduce unqualified, duplicate, and low-intent leads while maintaining healthy lead volumes.
Manage advertising budgets and ensure efficient utilization of marketing spend.
Work closely with Sales and CRM teams to improve lead quality and campaign targeting.
SEO
Execute on-page and off-page SEO strategies to improve organic rankings and traffic.
Conduct keyword research and identify high-intent commercial and informational keywords.
Optimize website pages, landing pages, title tags, meta descriptions, headings, URLs, internal links, and content.
Identify technical SEO issues and coordinate with developers for implementation.
Develop SEO content strategies based on keyword opportunities and search intent.
Monitor rankings, organic traffic, backlinks, and competitor activity.
Conduct regular SEO audits and implement corrective actions.
Track SEO performance using Google Search Console and GA4.
Analytics, Tracking & CRO
Monitor marketing performance using GA4, Google Search Console, Google Tag Manager, Meta Ads Manager, and related platforms.
Set up and monitor conversion tracking, pixels, events, and marketing integrations.
Analyze customer journeys, landing-page performance, conversion rates, and marketing funnels.
Identify opportunities to improve lead volume, lead quality, conversion rate, and marketing efficiency.
Work with design and development teams to improve landing pages.
Analyze landing-page drop-offs and recommend improvements to headlines, CTAs, forms, offers, trust elements, and page structure.
Conduct basic CRO experiments.
Creative & Content Strategy
Develop performance-focused ad copy for Meta and Google campaigns.
Work with designers and video editors to develop high-converting creatives.
Analyze creative performance and identify winning messaging, formats, and concepts.
Support blogs, landing pages, social media, and SEO content initiatives.
Competitor & Market Analysis
Research competitors across paid and organic channels.
Analyze competitor keywords, ad messaging, offers, landing pages, and content strategies.
Identify new market and campaign opportunities.
Stay updated with changes in Google, Meta, SEO, advertising policies, and digital marketing trends.
✅ Requirements
2–3 years of hands-on experience in Digital Marketing.
Strong practical experience with Google Ads and Meta Ads.
Good understanding of SEO, keyword research, on-page SEO, technical SEO, and link building.
Experience in Lead Generation / Performance Marketing.
Strong understanding of CPL, CPA, CTR, CPC, Conversion Rate, ROAS, and ROI.
Working knowledge of GA4, Google Search Console, and Google Tag Manager.
Understanding of Meta Pixel, conversion tracking, events, and remarketing.
Good knowledge of Landing Page Optimization and CRO.
Strong analytical and problem-solving abilities.
Good communication, reporting, and stakeholder-management skills.
Ability to collaborate with Marketing, Sales, Creative, and Technology teams.
⭐ Good to Have
Experience in B2B SaaS, CPaaS, Technology, or Lead Generation businesses.
Experience managing monthly digital advertising budgets.
Google Ads or Meta certifications.
Experience with CRM platforms and lead-quality analysis.
Basic understanding of HTML, website analytics, and technical SEO.
Experience with marketing automation or WhatsApp/lead-generation campaigns.
🧠 We’re Looking For Someone Who
Thinks beyond clicks and leads and focuses on business outcomes.
Can independently manage and optimize digital campaigns.
Understands the difference between lead volume and lead quality.
Makes decisions using data rather than assumptions.
Proactively identifies performance issues and growth opportunities.
Is comfortable working with ambitious targets and deadlines.
Takes ownership of results and continuously experiments to improve performance.
📊 Key KPIs
Your performance will be measured against:
Qualified Lead Generation
Cost Per Lead (CPL)
Cost Per Acquisition (CPA)
Lead-to-Opportunity Conversion
Campaign Conversion Rate
Paid Traffic Performance
Organic Traffic Growth
Keyword Ranking Growth
Website Conversion Rate
Marketing ROI / ROAS
Campaign & Landing Page Optimization
🎓 Education
Bachelor's degree in Marketing, Digital Marketing, Business, Communications, or a related field preferred.
📍 Location
Bengaluru - In-office
📩 Interested?
If you are passionate about Performance Marketing, SEO, Lead Generation, Analytics, and Growth, and enjoy working in a data-driven environment, we'd love to hear from you.
Apply now and be part of our growth journey!
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Work arrangement
No