Head of Digital Marketing

3–8 years of experience in Digital Marketing, Growth Marketing, Performance Marketing, Product Marketing, Demand Generation, or B2B Marketing.
Experience in SaaS, B2B Technology, Workday, IT Consulting, Enterprise Software, or Product companies is preferred.
Strong hands-on experience with:
Google Ads
LinkedIn Ads
Meta Ads
SEO
GA4
Google Search Console
Content Marketing
Lead Generation
Email Marketing
Conversion Rate Optimization
Understanding of B2B enterprise buying journeys and demand generation.
Experience with CRM/marketing automation platforms such as HubSpot, Salesforce, Zoho, Marketo, or similar.
Working knowledge of WordPress/CMS, Canva/Figma, Excel/Google Sheets, and analytics tools.
Strong copywriting, communication, analytical, and stakeholder-management skills.
Good to Have
Workday ecosystem / Workday consulting marketing exposure
B2B SaaS marketing
Enterprise technology marketing
IT consulting marketing
Demand Generation
Account-Based Marketing (ABM)
Product Marketing
Marketing Automation
HubSpot / Salesforce
SEMrush / Ahrefs
Looker Studio
AI-powered marketing
Digital Marketing certifications
Key Success Metrics
🎯 Qualified Leads / MQLs / SQLs
💼 Marketing-Sourced Pipeline
💰 CPL / CAC / ROAS
📈 Website & Organic Growth
🔎 SEO Rankings
🚀 Conversion Rate
🤝 Enterprise Lead Generation
📊 Campaign ROI
🧪 A/B Testing & CRO
Ideal Candidate
We are looking for a data-driven and hands-on B2B marketer who can market both technology products and consulting services and understands how digital marketing can generate measurable enterprise business opportunities.
Experience working with SaaS, Workday, HR Technology, Enterprise Applications, Digital Transformation, or IT Consulting will be an advantage.

Work arrangement
No