Content Strategist

Company Description Elyrios is a modern growth marketing company that helps brands grow faster by combining student-driven PR, local outreach, and high-converting content creation. The team activates real people—students, local communities, and micro-promoters—to build authentic buzz for cafes, startups, and small businesses. Instead of focusing on broad, impersonal advertising, Elyrios connects brands with customers who genuinely matter to their growth. By blending standout reels, posters, photos, and digital campaigns with offline word-of-mouth influence, Elyrios delivers real traffic, reviews, and measurable results. The company’s mission is to create marketing that gets people talking and keeps brands top-of-mind.
Role Description This is a part-time, remote Content Strategist role focused on shaping and optimizing Elyrios’ content approach for clients in diverse local and digital markets. The Content Strategist will develop content plans that support growth marketing campaigns, align messaging with brand goals, and ensure consistency across social media, websites, and offline materials. Day-to-day work includes researching target audiences, defining content themes, creating and refining content guidelines, and collaborating with writers, designers, and student promoters to bring campaigns to life. The role also involves reviewing performance data to adjust content strategies, identifying new content opportunities, and maintaining a clear editorial calendar. The ideal candidate will balance creativity with analytical thinking to produce content strategies that drive engagement, authenticity, and measurable results.
Qualifications
Strong content strategy and content development skills, with the ability to plan, structure, and adapt content for different channels and audiences.
Experience in content management, including organizing assets, maintaining content calendars, and ensuring brand consistency.
Proficiency in web content writing and writing for digital platforms, with clear, engaging, and audience-focused communication.
Understanding of growth marketing, social media trends, and basic performance metrics (e.g., engagement, reach, conversions).
Ability to work independently in a remote setup, manage multiple projects, and collaborate effectively with cross-functional and student teams.
Prior experience in marketing, communications, or a related field; agency or startup experience is a plus.
Bachelor’s degree in Marketing, Communications, Journalism, or equivalent practical experience is preferred but not required.

Work arrangement
Yes