Live opening · Posted 2 days ago

Cofounder - CMO / Head of Growth & Brand

Pulp · London Area, United Kingdom (Remote)
Linkedin Yes
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At a glance

The key details from the original listing.

Posted 2 days ago
CompanyPulp
LocationLondon Area, United Kingdom (Remote)
Work modeYes
SourceLinkedin
Listed2 days ago

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About the role

Description supplied by the original job listing.

About us
We're is a pre-revenue consumer tech company launched early 2026 operating across dating & social discovery. Built by a 2-cofounder team, our product aim to create a world where gay, bi and queer women & trans* people can connect wherever they go. Out ambition is to build a product carried by a strong cultural brand speaking to the growing global community of queer people and becomes part of how they live their everyday lives.
The Role
Now that we've validated MVP and product-market fit, we're looking for a third person to join this entrepreneurial journey as a Co-Founder CMO. Working directly with the CEO, you define and drive the full marketing strategy: acquisition, brand, content, and community.
Brand & Positioning
Shape and carry our identity as a cultural brand, beyond a simple social app
Keep the voice consistent across social media channels
Translate the founding vision into a language the brand can carry into every new geography
Acquisition & Growth
Lead the expansion in the first 6-8 launching hubs
Sharpen the freemium funnel: from discovering the grid to converting to membership
Own the acquisition KPIs: CPL, CAC, LTV, retention by city
Content & Community
Collaborate with the CEO on social media strategy & content production
Build the TikTok strategy from scratch
Leadership
Own and run the marketing budget as the company grows
Report regularly to the founders with dashboards and recommendations
About You
7+ years in marketing, ideally in consumer tech, community, or lifestyle.
Proven full-stack marketing: paid acquisition and content creation both
Experience in an early-stage startup and or in an environment with high autonomy: you've built a marketing strategy from the ground up and you're not scared of navigating uncertainty
Strong cultural fluency: you know what it takes to build a brand that lives inside culture
Previous entrepreneurial experience is a plus
Fluent in English required; mastering another European language is a plus (Spanish, French, German)
Personal Qualities
Natural leadership
Entrepreneurial spirit
Strategic vision
What We Offer
Equity-based co-founder role: no salary at this stage, you build for ownership, not for pay as the other 2 cofounders
Full autonomy to shape brand, growth, and content as the company expands

Work arrangement
Yes

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