Digital Marketing Specialist

Company Description NA agency is a growing marketing organization focused on helping brands strengthen their digital presence and connect with target audiences more effectively. The team works across various industries, delivering data-informed strategies and creative campaigns to drive measurable results. NA agency values collaboration, continuous learning, and a practical, results-oriented approach to marketing. Team members are encouraged to experiment with new tools and channels while maintaining high professional standards and client service.
Role Description This is a full-time, on-site role based in Chennai for a Digital Marketing Specialist. The role involves planning and executing digital marketing campaigns across channels such as search, social media, email, and display. The specialist will manage social media profiles, create and optimize content for online marketing initiatives, and monitor performance using web analytics tools. Day-to-day tasks include analyzing campaign data, preparing performance reports, identifying opportunities for improvement, and coordinating with internal teams to align digital strategies with overall marketing goals. The role also requires clear communication with colleagues and stakeholders to ensure consistent messaging and timely delivery of campaigns.
Qualifications
Strong skills in Digital Marketing and Online Marketing, including campaign planning, execution, and optimization.
Experience in Social Media Marketing, managing platforms, engagement strategies, and content planning.
Proficiency in Web Analytics tools to track performance, interpret data, and generate actionable insights.
Effective Communication skills, both written and verbal, for collaboration and client or stakeholder interaction.
Familiarity with SEO/SEM concepts and basic content marketing practices is beneficial.
Ability to work on-site in Chennai, manage multiple projects, and meet deadlines in a fast-paced environment.
Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
Prior experience in an agency or digital-first environment is an advantage.

Work arrangement
No