Digital Marketing Specialist

Company Description Noyob Consumer is a digital-first house of consumer brands focused on shaping the future of personal care, beauty, and wellness. Guided by principles of honesty, natural ingredients, and safety, the company creates innovative products for millennial and Gen-Z consumers. Noyob Consumer builds and manages in-house brands such as Antar-Sci, Hills and Soulful Organics, and Acute Xoxo. Over the next five years, the company aims to expand globally while maintaining a strong digital-centric approach and active community engagement.
Role Description The Digital Marketing Specialist role is a full-time hybrid position based in the Greater Bengaluru Area, with flexibility for partial work from home. In this role, the specialist plans, executes, and optimizes digital campaigns across social media, search, email, and other online channels to drive brand awareness, engagement, and conversion. The specialist monitors performance metrics, conducts web and campaign analytics, and prepares regular reports and insights to inform strategy. Day-to-day responsibilities include managing social media calendars, coordinating with creative and content teams, overseeing paid and organic campaigns, and ensuring brand consistency across platforms. The role also involves staying up to date with digital marketing trends, testing new tactics, and supporting the growth of Noyob’s portfolio of digital-first brands.
Qualifications
Strong skills in Digital Marketing and Online Marketing, with experience planning and executing multi-channel campaigns.
Proficiency in Social Media Marketing across major platforms, including content scheduling, community management, and performance tracking.
Ability to work with Web Analytics tools to measure, analyze, and optimize campaign and website performance.
Excellent Communication skills, including clear written and verbal communication and effective collaboration with cross-functional teams.
Experience with performance marketing, SEO/SEM, and email marketing platforms is beneficial.
Comfort with data-driven decision-making and basic understanding of A/B testing and conversion optimization.
Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
Prior experience in consumer brands, personal care, beauty, or wellness sectors is an advantage.

Work arrangement
Hybrid