Director-Portfolio Marketing

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale.
Join us to start Caring. Connecting. Growing together.
Primary Responsibilities:
Own portfolio marketing strategy, translating business priorities, product evolution, audience needs, and portfolio growth objectives into clear value narratives, messaging frameworks, strategic recommendations, and activation guidance
Develop and operationalize enterprise and portfolio value story for business, turning business strategy into clear, compelling, audience-relevant messages with proof points that support differentiation and growth
Lead portfolio narrative development across products, services, and business lines, ensuring individual offerings connect into a cohesive, differentiated whole and reinforce how this business operates as a holistic pharmacy care business
Lead cross-business new product, new offering, and business strategy initiatives, including narrative strategy for emerging models and enterprise transformation priorities that explain how it continues to evolve, innovate, and deliver value
Shape marketing strategy for new offerings, ventures, and emerging growth areas, partnering with product, business, sales enablement, communications, content, creative, and Growth & Retention teams to define strategic positioning, priority audiences, key messages, and activation needs
Monitor brand health indicators, portfolio-level brand metrics, audience insights, market signals, competitive dynamics, and business priorities to identify broad strategic initiatives that strengthen the portfolio over time; partner with analytics, reputation, and performance teams for formal campaign measurement, attribution, and reputation reporting
Build and maintain portfolio messaging architecture, naming inputs, value proposition frameworks, and narrative guardrails that improve clarity, consistency, and differentiation across products, audiences, and marketing teams
Drive value activation across executive leadership, marketing, communications, content, creative, sales enablement, and business stakeholders so priority narratives are consistently understood, adopted, and applied across the organization
Partner with cross-functional teams to develop strategic briefs, launch narratives, business initiative messaging, audience journey inputs, and content direction that support integrated experiences across the full audience journey
Advance cross-portfolio marketing planning by harmonizing portfolio-level priorities, messaging, and strategic workstreams across business partners, improving consistency, reach, efficiency, and clarity without owning brand reputation campaign execution
Support development and adoption of centralized portfolio marketing tools and resources, including value proposition frameworks, Content Hub assets, message libraries, strategic playbooks, and other scalable resources that help teams activate portfolio narratives with consistency
Develop long-range portfolio marketing recommendations informed by audience insights, growth opportunities, market shifts, product roadmaps, brand health signals, and competitive intelligence
Serve as a senior strategic partner to business-aligned marketing, product marketing, Growth & Retention, Communications, Enterprise Marketing, sales enablement, analytics, content, creative, legal, compliance, and line-of-business leaders to align portfolio strategy with business outcomes
Lead complex, ambiguous, cross-functional initiatives with solid operating discipline, executive-ready communication, clear decision support, and accountability for measurable progress against portfolio strategy goals
Comply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives (such as, but not limited to, transfer and/or re-assignment to different work locations, change in teams and/or work shifts, policies in regards to flexibility of work benefits and/or work environment, alternative work arrangements, and other decisions that may arise due to the changing business environment). The Company may adopt, vary or rescind these policies and directives in its absolute discretion and without any limitation (implied or otherwise) on its ability to do so
Required Qualifications:
Bachelor's degree
12+ years of experience in portfolio marketing, product marketing, brand strategy, value proposition development, integrated marketing strategy, enterprise marketing, business strategy, marketing communications, or related marketing leadership roles
Experience developing portfolio-level value stories, product or service narratives, strategic messaging frameworks, value proposition models, or business initiative narratives in a complex enterprise environment
Experience leading cross-functional marketing or business strategy initiatives across product, business leadership, communications, sales enablement, content, creative, analytics, legal, compliance, and marketing stakeholder groups
Experience translating business priorities, audience insights, product roadmaps, market signals, competitive dynamics, and brand health indicators into actionable marketing strategies and executive-ready recommendations
Experience applying data, audience insights, brand metrics, market intelligence, and performance signals to inform strategic recommendations and improve marketing effectiveness
Experience leading people and developing high-performing teams in a collaborative, fast-moving environment
Solid understanding of portfolio positioning, audience segmentation, product and service differentiation, value messaging, strategic storytelling, search and digital presence, content strategy, and marketing activation planning
Demonstrated ability to operate effectively in a complex, matrixed organization with multiple business lines, executive stakeholders, regulated requirements, and competing priorities
Demonstrated solid executive communication, stakeholder management, and influencing skills, with the ability to simplify complexity and connect strategy to action
Proven ability to lead through influence, build alignment across senior stakeholders, improve operating discipline, and drive accountability for measurable results
Preferred Qualifications:
Master's degree or MBA
Healthcare, pharmacy, pharmacy benefit management, payer, provider, consumer health, pharma, regulated enterprise, or similarly complex industry experience
Experience developing new product, new business, transformation, enterprise narrative, or portfolio strategy initiatives
Experience with brand tracking, brand health analysis, audience research, competitive intelligence, search insights, content effectiveness, marketing measurement, or strategic planning processes
Experience building scalable marketing tools, content hubs, playbooks, frameworks, or enablement resources used across multiple teams or audiences
Experience leading initiatives in regulated environments with legal, privacy, compliance, consent, and communication requirements
Experience with AI-enabled marketing, search visibility, insight synthesis, synthetic audience testing, or emerging technology applications in marketing strategy
At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.

Work arrangement
Hybrid