Instrument Sales Representative

Summary
As a key member of the BUCHI US/CAN Team, a leading solution provider in laboratory technology for R&D,
quality control and production worldwide, the NIR Sales Representative has the primary responsibility of
providing direct sales efforts, as well as efforts through distribution partners, for all NIR products across the
USA/Canada for dedicated segments.
The NIR Sales Representative will liaise with corporate headquarters in the USA, provide technical sales
solutions for all NIR products, as well as post-sales support to their installed customer base and other
defined activities.
Territory
• USA & Canada
• Responsible for specific market segments, as defined by the sales manager
Products
• Benchtop, handheld, and online NIR
• Secondary Focus – NIR Online Account/Department, Contact and Lead creation
Specific Responsibilities
• Actively generate new leads and opportunities through cold calling and attending local and
National tradeshows.
• Become technically proficient in all assigned products and perform on-site demonstrations of
assigned products when required.
• Create and maintain good communications between current and prospective customers, field sales
force, marketing and service teams, and corporate headquarters personnel.
• Develop and implement a strategic account sales strategy designed to increase penetration of the
company’s products.
• Work with Team Leader, Field Application Specialist and Account Managers in the field.
• Build and maintain close relationships with colleagues throughout the Group.
• Observe developments in the marketplace (products, competition) and proactively inform
colleagues and management.
• Ensure sufficient presence in the territory and for that travel will be required as needed, mostly
within assigned territory.
Maintain expenses for travel, tradeshows, marketing programs and seminars within assigned
territory guidelines.
• Effectively utilize monthly sales reports to communicate territory status, forecasting and lost
orders.
• Utilize company’s established CRM to create and update contact information, leads and
opportunities.
• Follow established sales policies.
• Maintain knowledge of applications and markets through participation in local user groups,
subscription to trade journals, independent research, etc.
• Conduct business in a professional manner via phone, email, and in person.
• Multi-task to ensure that all contacts are replied to in 24 hours or less.
• Capture all contacts, activities, and opportunities in the CRM system to leverage marketing and
sales efforts.
• Effectively communicate complex technical information in an accessible manner to non-technical
personnel.
• Function as a back-up resource for select other sales territories, as needed.
• Be available to travel approximately up to 60%, including occasional international travel.
• Attain annual assigned sales targets.
• Other responsibilities as described by Manager.
Minimum Requirements
• BS/BA degree in Chemistry or related science
• 3+ years sales work experience (preferably scientific sales)
• 2+ years with Analytical Instrumentation
• Strong organizational/time management skills
• Effective interpersonal skills
• High functional level in MS-Office programs, especially Excel, PowerPoint, and Word
• Previous experience with CRM software
• Previous experience with NIR and/or food analysis techniques is a plus, but not required

Work arrangement
Yes