VP of Brand

Company Description Prudential Advisors: Pacific Financial Group is part of the proprietary retail sales channel of The Prudential Insurance Company of America and its affiliates, operating under the Prudential Advisors brand. The organization focuses on elevating the advisor experience, helping financial professionals grow their businesses and support clients in achieving long-term financial well-being. Through a strategic relationship with LPL Enterprise (LPLE) and LPL Financial, Prudential Advisors financial professionals provide securities brokerage services and investment advice as registered persons of LPLE, a Registered Investment Advisor and member FINRA/SIPC. Advisors operate within strict registration and licensing requirements and may conduct business only in states where they are properly authorized. This framework offers applicants a structured, compliance-focused environment with a strong national brand presence.
Role Description The VP of Brand, Prudential Advisors: Pacific Financial Group, is a part-time, remote role responsible for leading brand strategy and execution across the region. This role oversees brand positioning, brand guidelines, and messaging to ensure alignment with Prudential Advisors’ national standards while supporting local market differentiation. Day-to-day tasks include developing and refining brand narratives, collaborating with marketing and sales leadership on campaigns, and translating customer insights into targeted brand initiatives. The VP of Brand will manage regional brand assets, oversee digital and print collateral, and ensure consistent representation across advisor communications and client touchpoints. The role also involves monitoring brand performance metrics, advising leadership on brand-related opportunities and risks, and partnering with compliance teams to ensure all brand activity adheres to regulatory requirements.
Qualifications
Demonstrated expertise in Brand Management and Brand Development, with experience leading brand strategy in financial services or a similarly regulated industry.
Strong Marketing skills, including campaign planning, digital marketing coordination, and integrated marketing communications.
Background in Sales enablement, with the ability to align brand initiatives to advisor growth, client acquisition, and retention goals.
Ability to leverage Customer Insight to inform brand positioning, audience segmentation, and personalized messaging.
Proven leadership experience in a senior brand or marketing role, with responsibility for cross-functional collaboration and stakeholder management.
Excellent written and verbal communication skills, with the ability to present brand strategies and recommendations to executive leadership.
Strong analytical and strategic thinking skills, including familiarity with brand performance metrics and market research tools.
Bachelor’s degree in Marketing, Communications, Business, or a related field; advanced degree or relevant certifications are beneficial.
Comfort working remotely, managing priorities independently, and collaborating across dispersed teams and time zones.
Experience in a compliance-driven environment and familiarity with financial services regulations is a plus.

Work arrangement
Yes