Senior Content Writer

Company Description Advaita Innovation Labs (AIL-India) is a branded entertainment and documentary studio that crafts original, story-led series for ambitious brands across India. The studio focuses on narratives about the worlds brands inhabit—people building new ventures, transforming cities, pioneering ideas, and shaping contemporary culture. AIL-India has produced 100+ episodes across documentary formats and branded series, with work streaming on platforms such as JioHotstar. Their slate covers themes like entrepreneurship, education, cities, commerce, real estate, and modern India through series including Brands of Tomorrow, Super Founders, The Bharat Chapters, and more. Operating under the evolving media identity “Mad Mozart,” the team follows stories across research, production, post-production, packaging, and distribution, while being based in India and working wherever the stories lead.
Role Description The Senior Content Writer role is a full-time, remote position responsible for leading the development of high-quality written content across AIL-India’s branded entertainment and documentary projects. This role involves conceptualizing and crafting scripts, long-form articles, episode synopses, and promotional copy that align with each series’ narrative arc and brand objectives. The Senior Content Writer will conduct in-depth research on topics such as entrepreneurship, culture, and contemporary India, translating insights into compelling story frameworks and editorial outlines. Day-to-day tasks include collaborating with directors, producers, and editors to refine narratives, maintaining consistent tone and voice across channels, and ensuring all content is accurate, engaging, and optimized for digital platforms. The role also includes mentoring junior writers, contributing to content strategy, and supporting the development of new IP and formats.
Qualifications
Strong Web Content Writing and Writing skills, with the ability to craft clear, engaging narratives for digital and scripted formats.
Experience in Content Strategy and Research to shape story direction, structure episodes, and develop editorial frameworks.
Advanced Proofreading abilities, with attention to detail and consistency in language, style, and brand voice.
Demonstrated experience in storytelling for media, entertainment, or documentary projects, preferably with branded content.
Excellent command of English, including the ability to simplify complex ideas and adapt tone for different audiences and platforms.
Ability to work independently in a remote setup, manage multiple projects, and meet deadlines in a fast-paced environment.
Strong collaboration skills, comfortable working cross-functionally with creative, production, and marketing teams.
Bachelor’s degree in Communications, Journalism, Literature, Film Studies, or a related field; equivalent professional experience is also valued.
Familiarity with the Indian startup ecosystem, culture, and contemporary socio-economic themes is an advantage.

Work arrangement
Yes