Performance Marketing Manager

Performance Marketing Manager – eCommerce
Wallisto | Full-time | Remote
About Wallisto
Wallisto is a growing eCommerce canvas art brand currently operating in Pakistan and the UAE, with expansion into additional international markets underway.
We are building our in-house growth team and looking for a Performance Marketing Manager to own and scale paid acquisition across markets.
About the Role
You will take ownership of Wallisto's paid performance across Meta, Google and TikTok, with Meta currently being our primary acquisition channel.
This is a hands-on eCommerce growth role. You will manage campaigns, budgets and testing while working closely with our Creative Strategist and eCommerce team to turn performance data into better creatives, stronger funnels and profitable growth.
Responsibilities
Own paid acquisition across Meta, Google and TikTok
Plan, launch, optimize and scale campaigns across multiple markets
Manage advertising budgets and allocate spend based on performance
Build structured creative testing and scaling systems
Analyze creative performance, hooks, formats, products and audiences
Give actionable performance feedback to the Creative Strategist
Manage prospecting, retargeting and full-funnel campaign structures
Monitor CAC/CPA, ROAS, MER, CVR, AOV and other key eCommerce metrics
Identify opportunities across landing pages, product pages and the purchase funnel
Support paid acquisition for new international market launches
Maintain clear reporting, testing documentation and performance insights
What We're Looking For
Proven performance marketing experience with eCommerce/DTC brands
Strong hands-on expertise in Meta Ads
Experience managing meaningful monthly advertising budgets
Demonstrated ability to scale eCommerce campaigns profitably
Strong understanding of creative testing and performance analysis
Experience with Google Ads and/or TikTok Ads
Understanding of Shopify, eCommerce funnels and analytics
Strong analytical thinking and commercial judgment
Ability to take ownership and work independently
Strong Advantage
Experience with:
Shopify-based brands
International or multi-market eCommerce
UAE, Saudi Arabia or other GCC markets
Scaling brands into new countries
Meta + Google + TikTok
Working directly with creative teams
What Success Looks Like
We are looking for someone who can build a continuous growth loop:
Creative → Testing → Data → Learning → Better Creative → Scaling
You should be able to clearly explain what is working, what isn't, what should be tested next, and where the next advertising budget should be deployed.
To Apply
Please submit your CV and include relevant eCommerce brands/accounts you have worked on, markets managed, approximate advertising budgets handled, and measurable results you personally contributed to.

Work arrangement
Yes