Fractional Growth Marketer | DMC, Hotel & Corporate Events Outreach

Puzzle Rides is an Arizona-based analog entertainment company offering screen-free puzzle experiences for corporate groups, destination events, private groups and tourists. We operate in Scottsdale and Prescott and can deliver several of our corporate experiences on-site at hotels, resorts and corporate venues.
We are looking for a hands-on growth marketer who understands hospitality, DMCs, meeting planners and corporate events and can help us materially increase bookings.
This is not a social media management position. We already have people handling routine social content, newsletters, paid search and PR.
We need the person who decides what needs to be marketed, to whom, with what assets, and through which channels — and then makes sure it happens.
Our biggest immediate opportunity is helping DMCs, hotel sales teams, resorts, meeting planners and corporate buyers understand what we do and why it is valuable.
For example, our Puzzle Relay can be brought directly into a resort ballroom or meeting space. Everyone participates simultaneously, teams are repeatedly mixed and remixed, and guests spend 90 minutes actively communicating, competing and solving physical puzzles together — without screens.
We know the product works. Our problem is getting the right buyers to understand it.
What you’ll own
Develop and execute outreach strategies for DMCs, hotels, resorts, meeting planners and corporate event buyers
Identify the hospitality organizations and decision-makers we should be building relationships with
Create campaigns that generate qualified inquiries and booked revenue
Develop the messaging and collateral our salesperson needs to sell effectively
Direct creation of videos, case studies, one-sheets, testimonials and other sales assets
Brief our video/content people on exactly what needs to be created
Coordinate with our existing PR/paid-search agency
Work from an existing 18-month marketing calendar and improve it as results come in
Track which channels and campaigns actually produce leads and sales
Quickly change direction when something isn’t working
Help us build a repeatable DMC/hotel referral and partnership channel
Support national growth of our mobile corporate experiences
What you will NOT be doing
You will not spend your week making Canva posts or trying to turn us into an influencer brand.
We already have people handling routine social media, email newsletters, blogs, Google/Bing advertising and PR.
Content is useful, but sales are the objective.
Who we’re looking for
You may be a great fit if you have experience with:
Destination Management Companies
Hotel or resort sales and marketing
Meeting and event planning
Corporate events
Tourism or attractions
Experiential entertainment
Hospitality partnerships
B2B demand generation
Sales enablement
Account-based outreach
Experience specifically in the Phoenix/Scottsdale hospitality market would be extremely valuable, but strong DMC/hospitality experience elsewhere is also relevant.
We especially want someone who understands how hotel sales teams, DMCs and meeting planners actually make buying and referral decisions.
How we’ll measure success
We care much more about:
qualified leads
DMC and hotel relationships
corporate inquiries
proposals
booked revenue
capacity utilization
than followers, likes or impressions.
Our current utilization is only around 8–12%, so this is not a business trying to squeeze a few extra bookings out of a full calendar. There is significant unused capacity and room to grow.
Engagement
This is a fractional role, not a full-time position.
We envision approximately 8–12 hours per week, although we care more about ownership and results than logged hours.
We would like to begin with a 90-day engagement, with the intention of continuing long-term if the relationship produces results.
Budget: approximately $2,500–$3,000/month, depending on experience and demonstrated ability to open hospitality/DMC channels.

Work arrangement
Yes