Social Media Marketing Specialist

Company Description Growit Technologies LLC is a USA-incorporated, women-owned, AI-first technology firm delivering next-generation digital products and enterprise solutions. The company helps clients scale innovation and adopt advanced technologies to drive measurable business outcomes. Growit Technologies serves organizations across Healthcare, Industrial & Manufacturing, EdTech, and HiTech sectors. Team members collaborate in a fast-paced, innovation-focused environment that values technical excellence and practical impact on client success.
Role Description This contract Social Media Marketing Specialist will manage day-to-day social media activities, including planning and scheduling posts, creating engaging content, and maintaining a consistent brand voice across platforms. Responsibilities include monitoring channels, responding to comments and messages, analyzing performance metrics, and optimizing campaigns for reach and engagement. The role involves collaborating with marketing and design teams to align social media initiatives with broader digital marketing strategies and campaign goals. The specialist will also stay updated on platform trends, competitor activities, and best practices to recommend improvements and new content approaches.
Qualifications
Candidates should possess skills in Social Media Marketing and Digital Marketing to plan, execute, and optimize campaigns across major platforms.
Candidates should possess skills in Social Media Content Creation and Marketing to develop compelling, brand-aligned content and support broader campaign objectives.
Candidates should possess strong Communication skills to craft clear messaging, collaborate with cross-functional teams, and engage effectively with online audiences.
Experience using social media management and analytics tools (e.g., Meta Business Suite, LinkedIn, X, scheduling and reporting platforms) is beneficial.
Ability to analyze data, generate insights, and present performance reports clearly and succinctly is preferred.
Prior experience in B2B or technology-focused social media campaigns is an advantage.
Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience, is preferred.
Self-motivated, organized, and comfortable working in a hybrid environment with clear deadlines and measurable outcomes.

Work arrangement
Hybrid