Digital Marketing Specialist

Company Description Skin Decor- Skin Hair MedSpa & Laser Clinic is a modern aesthetic and dermatology clinic focused on advanced skin, hair, and laser treatments. The clinic combines medical expertise with contemporary technology to provide personalized care and visible results for clients. Services typically include cosmetic dermatology, hair restoration, and laser procedures tailored to individual needs. The environment is client-centered, with an emphasis on safety, professionalism, and high-quality service. Team members work in a collaborative setting that values innovation, ethical practices, and continuous learning in the aesthetics and wellness space.
Role Description This full-time on-site Digital Marketing Specialist role is based in Delhi, India. The specialist will plan and execute digital marketing campaigns to promote clinic services, increase brand awareness, and drive client engagement. Daily responsibilities include managing social media channels, coordinating online promotions, optimizing website content, tracking campaign performance, and using web analytics to improve results. The role involves creating and scheduling content, collaborating with clinical and front-desk teams to highlight key treatments and offers, and responding to online inquiries and feedback. The specialist will also monitor industry trends and competitor activity to refine strategies and support the clinic’s growth objectives.
Qualifications
Candidates should possess strong skills in Digital Marketing and Online Marketing, including campaign planning and execution across multiple channels.
Candidates should possess skills in Social Media Marketing, with experience managing and growing brand presence on platforms such as Instagram, Facebook, and YouTube.
Candidates should possess skills in Web Analytics, including the ability to interpret data, generate reports, and optimize campaigns based on performance insights.
Candidates should possess strong Communication skills, including clear written and verbal communication and the ability to adapt messages for different audiences.
Experience with content creation (text, image, video), basic SEO, and marketing automation tools is beneficial.
Prior experience in healthcare, wellness, beauty, or aesthetics marketing is an advantage.
Ability to work on-site in Delhi, manage multiple tasks, and collaborate effectively with clinical and administrative teams.
A bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience, is preferred.

Work arrangement
No