VP of Brand Strategy

Company Description Beauty Berry Cosmetics is a young, dynamic beauty brand founded in 2019 with a mission to make cost-effective luxury accessible to people from all backgrounds. The company offers a wide range of cosmetics and skincare products designed for diverse skin types and tones, emphasizing inclusivity and self-expression. Beauty Berry is committed to delivering high-quality, comfortable formulas at affordable prices, without compromising on industry standards. The brand focuses on turning beauty into a daily celebration of individuality, supported by a customer-centered approach that prioritizes satisfaction, innovation, and a smooth shopping experience. Beauty Berry continues to grow as a modern, mission-driven company for makeup enthusiasts and professionals alike.
Role Description The VP of Brand Strategy is a full-time remote role responsible for defining and leading Beauty Berry’s overall brand vision and positioning in the market. This role oversees the development and execution of long-term brand strategies, including digital and omnichannel initiatives, to drive awareness, customer loyalty, and revenue growth. Day-to-day responsibilities include analyzing market trends and consumer insights, guiding brand architecture and portfolio strategy, and collaborating closely with marketing, product development, and finance teams to ensure brand consistency and performance. The VP of Brand Strategy will lead cross-functional brand campaigns, manage strategic partnerships, and provide executive-level recommendations on pricing, innovation, and expansion opportunities. This role also mentors and develops a high-performing team, fostering a culture of creativity, data-driven decision-making, and inclusive brand storytelling.
Qualifications
Strong Analytical Skills and experience using data and consumer insights to inform brand decisions and measure campaign performance.
Proven expertise in Strategic Planning and Consulting, with a track record of building and executing long-term brand and growth strategies.
Solid understanding of Finance as it relates to budgeting, forecasting, pricing, and ROI analysis for brand initiatives.
Hands-on experience in Digital Strategy, including social media, e-commerce, and digital brand experience design.
Extensive leadership experience in brand management or marketing within beauty, consumer goods, or related industries.
Exceptional communication, storytelling, and stakeholder management skills, with the ability to influence at executive levels.
Demonstrated ability to work effectively in remote, cross-functional teams, balancing strategic thinking with operational execution.
Advanced degree in Marketing, Business, Brand Management, or a related field preferred; equivalent experience considered.

Work arrangement
Yes