Business Development Executive

Primary Responsibilities
Prospecting & Lead Generation
Identify and research high-potential advertisers across local and regional sectors (e.g., healthcare, real estate, retail, education).
Execute cold outreach and networking to secure pitch meetings with business owners, marketing directors, and media buyers.
Maintain and actively manage a robust sales pipeline within a CRM system.
Pitching & Proposal Development
Design and deliver customized media proposals tailored to a client’s specific marketing objectives and target audience.
Leverage the channel's viewership demographics, ratings, and digital reach to demonstrate clear ROI to prospective clients.
Negotiate pricing, contract terms, and value-added deliverables (e.g., news ticker mentions, prime-time spots, social media cross-posting).
Account & Relationship Management
Serve as the primary point of contact for active advertisers, ensuring a seamless client experience from onboarding to campaign completion.
Conduct post-campaign performance reviews with clients to demonstrate advertising success and secure renewal contracts.
Cultivate long-term relationships with advertising agency representatives to secure recurring budget allocations.
Key Performance Indicators (KPIs)
Revenue Attainment: Consistently meeting or exceeding monthly and quarterly sales quotas.
New Business Development: The volume of newly acquired clients and first-time advertisers brought to the network.
Client Retention Rate: The percentage of clients who renew their advertising contracts or increase their media spend.
Activity Metrics: The volume of weekly client meetings, outgoing pitches, and submitted proposals.

Work arrangement
No