VP of Brand Strategy

Company Description Fine Jewelry Private Exclusive Ordering/Retailer Co., founded in 2019, is a high-end jewelry enterprise specializing in global rough stone sourcing, design and processing, private customization, and exhibition-based sales. The company focuses on fine inlaid jewelry featuring high-quality diamonds, emeralds, rubies, sapphires, chrysoberyls, and exotic pearls. Guided by a vision to build a leading private custom jewelry brand, it combines international design excellence with master craftsmanship to create heirloom-quality pieces. The company has significantly expanded its market share and reputation through a strong after-sales service system, a private custom concept, and a top jewelry club in Perth, Australia, while increasing brand awareness via multiple jewelry-themed events in Sydney, the Gold Coast, and other locations. Fine Jewelry Private Exclusive Ordering/Retailer Co. follows a stable, open business philosophy and actively integrates global resources to enhance customer experience and industry influence.
Role Description The VP of Brand Strategy is a full-time remote role responsible for defining and leading the overall brand vision, positioning, and long-term strategy for Fine Jewelry Private Exclusive Ordering/Retailer Co. This role oversees brand architecture, visual and verbal identity, and messaging across all customer touchpoints, including digital channels, private client communications, and event activations. Day-to-day responsibilities include conducting market and competitor analysis, identifying growth opportunities in luxury and private custom segments, and developing integrated brand campaigns that elevate awareness and loyalty. The role collaborates closely with marketing, sales, design, and finance teams to align brand initiatives with business goals, ensure consistent storytelling, and optimize brand performance across global markets. The VP of Brand Strategy also mentors team members, manages external agencies and partners, and monitors key brand metrics to drive continuous improvement.
Qualifications
Strong Analytical Skills to interpret market data, customer insights, and campaign performance metrics.
Proven experience in Strategic Planning and Digital Strategy to shape long-term brand positioning and execute integrated digital initiatives.
Background in Consulting and Finance to align brand strategy with commercial objectives, budgeting, and ROI analysis.
Demonstrated leadership in luxury, fashion, or jewelry branding, with experience in high-net-worth or private client segments.
Excellent communication, storytelling, and presentation abilities, with a focus on clear, inclusive, and compelling brand narratives.
Experience managing cross-functional teams and external partners in a remote or distributed work environment.
Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree or relevant certifications in brand management or luxury marketing are an advantage.
Familiarity with global luxury markets, cultural nuances, and digital platforms relevant to high-end jewelry clientele.

Work arrangement
Yes