Lead Generation And Growth Specialist

Company Description NextgenX Marketing Agency is a results-driven digital marketing and technology company that helps businesses scale through strategic execution, automation, and performance-based growth systems. The agency focuses on building complete digital ecosystems that go beyond standalone websites or ads to deliver integrated solutions. These solutions are designed to generate consistent leads, improve conversion rates, and maximize return on investment for clients. NextgenX operates with a clear framework where data, strategy, and execution work together to drive measurable growth. Team members join a culture that values analytics, innovation, and tangible outcomes.
Role Description The Lead Generation and Growth Specialist is a full-time, on-site role based in India. This role is responsible for planning and executing lead generation campaigns across digital channels to attract high-quality prospects for client accounts and internal initiatives. Day-to-day tasks include conducting market research, identifying new lead opportunities, building and managing prospect lists, and collaborating with sales and marketing teams to optimize funnels. The specialist will monitor campaign performance, analyze data, refine targeting and messaging, and prepare regular reports on lead quality and conversion metrics. Additional responsibilities include maintaining clear communication with stakeholders, testing new growth tactics, and supporting the development of scalable systems that drive measurable business results.
Qualifications
Strong lead generation skills, including experience identifying and nurturing new leads and managing lead pipelines.
Proficiency in market research and data analysis to understand target audiences, industry trends, and competitive landscapes.
Effective communication skills for engaging prospects, collaborating with cross-functional teams, and presenting findings clearly.
Solid sales-oriented mindset with understanding of basic sales processes, qualification criteria, and conversion optimization.
Experience with CRM tools, marketing automation platforms, and lead tracking systems.
Ability to work on-site in India and collaborate in a fast-paced, performance-focused environment.
Strong organizational skills, attention to detail, and the ability to manage multiple campaigns simultaneously.
Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
Prior experience in digital marketing, B2B lead generation, or growth roles is preferred.

Work arrangement
No