Content Writer - Brand

Job Title: Content Writer
Location: Bengaluru
Experience: 3-4 years (Agency background preferred, FMCG or lifestyle brands)
About Us
Protein Chef is India’s first High-Protein Everyday Food Brand, built to make protein a part of every Indian meal, every day.
In under a year, Protein Chef has become India’s 2nd most followed health food brand (@proteinchef.fit) and one of the fastest-growing food brands in the country.
Protein Chef is from the house of Lo Foods, India’s largest functional food company focused on lifestyle conditions like obesity, diabetes, and gluten intolerance. Our larger mission is to impact the health of 100 million Indians through functional food.
Why Join Us
You will help shape how India talks about protein, health, and everyday food choices.
You get real creative ownership. No agency layers, no endless approvals, just ideas that ship fast.
You will be both the voice and the face of a brand that is building a massive health movement, not just selling products.
Play a key role in building the brand voice and communication philosophy for Protein Chef across campaigns, packaging, digital platforms, and consumer touchpoints.
You will work closely with the founder, leadership, and social teams who care deeply about culture, craft, and outcomes.
You will grow with one of India’s fastest-scaling functional food brands and help define the tone, voice, and content playbook for the category.
What You’ll Do
Translate the Protein Chef brand philosophy into compelling storytelling across all consumer touchpoints.
Execute campaign extensions across packaging, ads, website, and digital platforms
Help evolve and maintain the brand voice, tone, and messaging framework.
Write packaging copy, product descriptions, and on-pack communication that makes functional food exciting and easy to understand.
Simplify nutrition and protein benefits into clear, consumer-friendly language.
Write high-performing copy for Meta, Google, and quick commerce platforms (Blinkit,Zepto, Instamart etc.)
Develop hooks, headlines, scripts, and landing page copy optimized for conversion.
Write and optimise website and landing page copy
Collaborate with designers and editors to produce scroll-stopping creative content.
Ensure consistent brand communication across all touchpoints, including website, campaigns, packaging, events, and activations and ensuring the same is carried on social as well.
Write communication for brand activations, experiences, and community-led initiatives.
Leverage AI tools to enhance productivity and ideation, while ensuring all output is original, brand-aligned, and not template-driven.
What You’ll Bring
3-4 years of experience, preferably from a creative agency environment.
Prior exposure to FMCG, food, D2C, or lifestyle brands, with an understanding of how to make everyday products aspirational and relatable.
Hands-on experience in executing campaign communication across formats
Strong ability to write across formats - campaign copy, packaging, product communication, digital ads, on-ground activation and website content
Ability to translate long-form brand storytelling into sharp, high-impact short formats for platforms like Meta, Google, and quick commerce.
Clear understanding of performance-driven communication and writing copy optimized for digital and commerce platforms.
Good grasp of short-form writing (hooks, captions, ad copy).
Strong command of English, with the ability to write conversational and culturally relevant communication.
A brand-first mindset, with the ability to maintain consistency across campaigns, packaging, digital platforms, and consumer touchpoints.
Comfortable working in a fast-moving environment and collaborating closely with designers, marketers, and leadership teams.
Familiarity with AI tools for content and ideation, with the ability to use them thoughtfully without over-relying on them.
Bonus Points
Interest in food, nutrition, and building new consumer categories.
Ability to think visually as well as verbally, working closely with designers on campaign ideas and key visuals.
Experience writing website content, landing pages, or SEO-led content.
Prior exposure to packaging communication and product storytelling.
Experience developing integrated campaigns across ATL, digital, and on-ground activations.
Understanding of quick commerce and performance marketing platforms (Blinkit, Instamart, Meta ads, etc.).

Work arrangement
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