Technology Marketing Manager

Company Description Cognior is an AI-first startup focused on transforming how enterprises drive customer adoption of digital platforms. The company combines a modular orchestration layer with intelligent analytics to streamline user onboarding, engagement, and compliance. Its AI-powered Digital Adoption Platform (DAP) captures real-time behavioral data and delivers contextual insights with minimal engineering effort. Cognior’s plug-and-play solutions scale across industries such as BFSI, healthcare, manufacturing, and education. The organization is dedicated to turning digital complexity into intuitive, user-friendly experiences for business customers.
Role Description The Technology Marketing Manager is a full-time, on-site role based in Ernakulam. This role involves developing and executing marketing strategies for Cognior’s AI-powered digital adoption solutions, including positioning, messaging, and go-to-market plans. The Technology Marketing Manager will collaborate with product, sales, and customer success teams to create targeted campaigns, product collateral, and sales enablement materials. Day-to-day responsibilities include conducting market and competitor analysis, identifying customer segments and use cases, managing digital and offline marketing initiatives, and tracking campaign performance. The role also includes supporting sales efforts through presentations, case studies, and content that clearly communicates product value to enterprise clients.
Qualifications
Strong Technology Marketing and Marketing skills focused on B2B SaaS or AI-driven products.
Experience in Market Research and Marketing Management to drive data-informed strategies and campaigns.
Sales and Marketing capabilities to support lead generation, pipeline growth, and sales enablement.
Proficiency in digital marketing tools, analytics platforms, and basic CRM usage.
Excellent written and verbal communication skills with the ability to simplify complex technical concepts.
Proven experience in developing go-to-market plans, product positioning, and customer-focused messaging.
Ability to work collaboratively with cross-functional teams and manage multiple projects in a fast-paced environment.
Bachelor’s degree in Marketing, Business, Technology, or a related field; relevant industry experience may substitute.
Prior experience in enterprise software, AI, or digital transformation platforms is an advantage.

Work arrangement
No