Digital Marketing Specialist

Establish and execute a digital marketing plan that supports the overall Sika marketing strategy in collaboration with the Marketing and Communications Manager.
Maintain and optimise all Sika digital platforms, including the website, SEO, and SEM activities to enhance visibility, user engagement, lead generation, and conversion performance.
Lead the company's social media presence, managing content planning, creation, publishing, community engagement, and PPC advertising investment across all platforms.
Monitor, engage, and respond to enquiries and discussions across Sika Australia's digital channels, fostering positive relationships and supporting an active online community.
Measure and report on digital marketing performance through web analytics, providing monthly reports with actionable insights on website traffic, campaign effectiveness, and key performance metrics.
Collaborate with Business Managers to develop integrated digital marketing plans for new product launches and create relevant online educational and promotional content.
Serve as the lead advocate for digital innovation by identifying, assessing, and promoting new digital platforms and tools in alignment with local and corporate objectives.
Maintain and optimise customer databases, manage the digital content life cycle, and support cross-functional teams with marketing campaigns and events as required.
Degree or Diploma in Digital Marketing, or equivalent tertiary qualification with 2+ years' experience in marketing and digital environments
Professional marketing experience in B2B and B2C environments
Project management skills with the ability to manage multiple concurrent digital projects and lead cross-functional teams
Strong understanding of current online marketing concepts, trends, strategies, and best practices
Proficiency with Google Analytics and Power BI reporting, with proven experience adjusting digital marketing plans based on analytic results
Demonstrated expertise with social media platforms and a proven track record building B2B/B2C brands
Experience managing paid digital campaigns and lead generation initiatives
Highly developed communication skills with the ability to influence, engage, and connect with audiences through written, verbal, and visual content across all organisational levels
Strong organisational skills, problem-solving ability, and personal accountability with the capacity to prioritise projects and meet deadlines

Employment type
Contract

Work arrangement
No