Copywriter

COPYWRITER
Experience: 1–4 Years
Industry: Advertising / Marketing / Creative Agency
Location: New Delhi
Workplace: Work From Office – Ghitorni, New Delhi
Working Days: Monday–Saturday
THE ROLE
We’re looking for a Copywriter who thinks in ideas, not just words.
This role is specifically for someone with prior experience in an advertising/creative agency environment and a strong understanding of how agency creative work is developed—from brief and insight to concept, campaign idea, copy and final execution.
You should have experience working on brands and advertising campaigns, across both mainline and digital, and be comfortable developing communication that goes beyond day-to-day content writing.
We’re looking for someone with a strong creative instinct, conceptual thinking, an opinion, and the ability to push an idea further.
WHAT YOU’LL DO
Develop big ideas, campaign platforms, creative concepts, and compelling copy across mediums.
Take an advertising brief, identify the core insight, and develop distinctive creative routes and campaign ideas.
Turn briefs and insights into fresh, culturally relevant communication.
Work closely with Art Directors, Creative Directors, Strategists, and Account Teams.
Build creative territories, moodboards, campaign narratives, and visual + copy directions.
Write campaign lines, headlines, scripts, print copy, digital campaigns, social content, and brand stories.
Develop communication across mainline, digital, social, OOH, print, video and other advertising formats.
Present and sell your ideas confidently to internal teams and, where required, clients.
Stay updated with culture, trends, conversations, advertising work, and emerging digital formats.
Contribute to raising the overall creative standard of the team.
WHAT WE’RE LOOKING FOR
1–4 years of hands-on experience specifically in an advertising/creative agency.
Agency experience is mandatory.
Experience working on established, premium or high-involvement brands.
Strong conceptual and campaign thinking, not just strong writing ability.
Ability to find an interesting thought, angle or insight within a brief and turn it into a compelling idea.
Excellent command over language, storytelling, tonality and advertising copy.
Strong understanding of digital, social and traditional advertising.
Experience developing campaign concepts and creative routes, not only executional content.
Comfortable collaborating closely with the art/design team to develop an idea visually.
Ability to take an idea from “What if…” to “Let’s make it happen.”
A portfolio that demonstrates campaign thinking, conceptual work and advertising copy, rather than only social posts, blogs, articles or content calendars.
IMPORTANT
This is an advertising agency role, not a content-writing role.
We are specifically looking for candidates who have worked within an advertising/creative agency setup and understand the agency creative process.
If your experience is primarily in SEO writing, blogs, website content, editorial writing, social media content execution, or in-house content, this role may not be the right fit.
THE KIND OF PERSON YOU ARE
Curious. Opinionated. Collaborative. Restless.
You notice things. You question things. You have ideas—and you’re not afraid to make them better.
You understand that a copywriter’s job isn't simply to write well. It is to think well, find the idea, and make the idea impossible to ignore.

Most importantly, you believe good advertising starts with a good thought.

Work arrangement
No