Digital Marketing Specialist

Company Description ROLLED STEEL AND ALLOYS is a growing organization in the metals and materials sector, focused on delivering reliable rolled steel and alloy products to industrial and commercial clients. The company emphasizes consistent quality, timely delivery, and strong customer partnerships. Team members collaborate across functions to support operations, sales, and customer service in a fast-paced, results-oriented environment. Working here offers exposure to core manufacturing and distribution processes, as well as opportunities to contribute to the company’s digital presence and brand visibility. The organization values integrity, safety, and continuous improvement in all areas of work.
Role Description The Digital Marketing Specialist is a full-time, on-site role based in the Mumbai Metropolitan Region. This position is responsible for planning and executing digital marketing campaigns to strengthen the company’s brand, generate qualified leads, and support sales objectives. Day-to-day tasks include managing social media channels, coordinating online marketing activities, monitoring web analytics, optimizing content and ads, and maintaining a consistent brand voice across platforms. The role also involves preparing performance reports, recommending improvements based on data insights, collaborating with internal teams on promotional initiatives, and staying updated with digital marketing trends relevant to the steel and alloys industry.
Qualifications
Candidates should possess skills in Digital Marketing and Online Marketing, including campaign planning, execution, and optimization.
Candidates should possess skills in Social Media Marketing for managing platforms, engaging audiences, and supporting brand awareness.
Candidates should possess skills in Web Analytics for tracking performance metrics, interpreting data, and reporting insights.
Candidates should possess strong Communication skills for creating clear messaging, coordinating with teams, and interacting with stakeholders.
Relevant experience with SEO/SEM, email marketing, and content creation for digital channels is beneficial.
Familiarity with tools such as Google Analytics, Google Ads, social media management platforms, and CRM systems is preferred.
A bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience, is desirable.
Ability to work on-site in the Mumbai Metropolitan Region, manage multiple projects, and adapt to evolving business needs.

Work arrangement
No