Product Marketing Manager - Multi Asset

About Equiti
Equiti is a fintech firm providing multi-asset products, liquidity solutions, technology hubs, and online trading platforms.
The company serves individual, professional, and institutional brokerage clients across Europe, the Middle East, and Africa.
Role
Product Marketing Manager – Multi Asset, working closely with Equiti's Dubai-based team.
The position is fully remote.
The role owns product positioning and go-to-market, with a focus on fintech funnels, conversion, and retention.
Product strategy and customer insight
Understand customer behavior, onboarding journeys, trading patterns, and global product operations to identify user needs.
Turn customer and market insights into data-driven recommendations for product strategy and roadmap decisions.
Develop research plans to uncover behavioral insights and monitor competitors.
Go-to-market ownership
Drive end-to-end go-to-market strategies for launches, feature releases, and market rollouts.
Own audience strategy, positioning, value propositions, and messaging across segments and regions.
Coordinate with Product, Growth, Sales, and Compliance on launch readiness and alignment.
Create landing pages, briefs, sales enablement decks, FAQs, in-product messaging, and campaign narratives.
Deliver launches focused on measurable growth, adoption, and commercial impact.
Product analysis and growth
Design event-tracking frameworks and ensure key user actions are properly instrumented.
Connect product events with AdTech and MarTech platforms for optimization and attribution.
Run experiments across acquisition, activation, and retention funnels.
Track adoption, funnel conversion, and lifecycle engagement; build repeatable regional go-to-market playbooks.
Market insights and performance
Research markets and competitors to inform product positioning, messaging, and launch strategies.
Analyze product and marketing metrics, including adoption, campaign effectiveness, and funnel performance.
Compile reports and insights to support decisions and optimization; use data and feedback to refine messaging and execution.
Skills and competencies
Connect product capabilities to customer needs and business outcomes.
Communicate clearly and simplify complex products into compelling messages.
Organize and manage projects, timelines, and multiple priorities.
Coordinate stakeholders across product, marketing, growth, sales, compliance, and external partners.
Show proactive problem-solving, ownership, accountability, adaptability, and a team-oriented approach.
Experience Requirements
3–6 years of experience in Product Marketing, Growth Marketing, or a closely related role.
Hands-on experience supporting or leading product launches, campaigns, or major feature releases.
Experience collaborating with product, engineering, design, marketing, growth, and sales teams.
Experience managing parallel projects, timelines, dependencies, and quality in fast-paced marketing or digital environments.
Fintech, digital financial services, or regulated-product experience is preferred; exposure to trading, CFDs, savings, stocks and ETFs, crypto, or onboarding is an advantage.
Familiarity with Jira, Confluence, or similar workflow tools; comfort using performance metrics, reports, and dashboards.
Familiarity with AdTech and MarTech, including event tracking, attribution, and automation platforms.
Ability to turn complex financial products into clear value propositions.
Workplace
The role is fully remote and works closely with the Dubai-based team.

Work arrangement
Yes