Digital Marketing Executive

About Us
SSBPsych Defence Academy is an online coaching platform that helps defence aspirants prepare for the SSB interview. Our courses cover psychology, GTO, and personal interview training through live classes, doubt sessions, and mock interviews. With 500+ recommendations, we're one of the trusted names in SSB preparation, and we're growing quickly.
Role Overview
We're looking for a results-driven Performance Marketing Executive to plan, run, and optimise our paid campaigns. You'll be responsible for generating quality leads for our courses and working closely with our sales team to improve conversions.
Key Responsibilities
Plan, launch, and manage paid campaigns on Meta (Facebook and Instagram), with a focus on Click-to-WhatsApp and lead generation ads
Manage daily ad budgets and optimise for cost per lead, lead quality, and cost per enrolment
Run A/B tests on creatives, ad copy, audiences, and landing pages
Coordinate with the design or content team to create ad creatives and short videos
Build retargeting and re-engagement campaigns for past leads and enquiries
Work with the sales team to track lead-to-enrolment conversion through our CRM (TeleCRM)
Prepare weekly and monthly performance reports with clear insights and recommendations
Explore new channels such as Google Ads and YouTube Ads to scale lead generation
Keep track of competitor activity and trends in the defence education space
Requirements
[1–3] years of hands-on experience in performance marketing, preferably in EdTech or lead generation
Strong working knowledge of Meta Ads Manager; experience with Google Ads is a plus
Understanding of key metrics such as CPL, CTR, CPM, ROAS, and conversion rate
Comfortable working with numbers in Excel or Google Sheets
Basic knowledge of Canva or similar design tools
Good communication skills in English and Hindi
Good to Have
Experience running WhatsApp marketing or CRM-based campaigns
Familiarity with Meta Pixel, Conversions API, or Google Analytics
Interest in or knowledge of the defence and armed forces exam space
What We Offer
A chance to directly impact the growth of a fast-growing education brand
Ownership of real ad budgets and campaign decisions
A supportive, fast-moving team
How to Apply
Send your CV and a short note about a campaign you've run (with results, if possible) to info@ssbpsych.com, or apply directly on LinkedIn. Please mention "Performance Marketing Executive" in the subject line.

Work arrangement
No