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About the role
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B2B Channel Sales Manager
Company: AWALL LLC
Industry: MicroLED Displays & Advanced Projection Systems
Markets: CEDIA, InfoComm, AV Integrators, Dealers, Distributors, Buying Groups, Commercial & Luxury Residential
About AWALL
AWALL is a fast-growing display technology company specializing in next-generation MicroLED video walls and premium projection systems. We serve professional AV integrators, custom installation firms, distributors, and commercial channel partners across residential, corporate, hospitality, and experiential environments. Our products sit at the intersection of luxury, performance, and cutting-edge display engineering.
Position Overview
AWALL is seeking a B2B Channel Sales Representative to drive growth through dealers, distributors, and professional AV channel partners. This role is focused on new partner acquisition, channel development, and revenue expansion within the CEDIA and InfoComm ecosystems.
Key Responsibilities
Channel Development: Identify, recruit, and onboard new dealers, integrators, and distribution partners. Expand AWALL’s footprint within CEDIA and InfoComm channels. Develop regional partner coverage strategies
Sales & Revenue Growth: Drive product adoption and revenue through channel partners. Support partners in quoting, system design coordination, and deal strategy. Manage sales pipeline, forecasts, and performance metrics
Partner Enablement: Train dealers and integrators on AWALL product lines and positioning. Conduct product demos, virtual presentations, and in-person road visits. Act as the primary liaison between partners and internal technical teams
Market Engagement: Represent AWALL at industry events, trade shows, and partner meetings. Stay informed on competitive landscape and market trends. Identify new vertical opportunities (corporate, hospitality, luxury residential, experiential)
Ideal Candidate Profile
3–7+ years of B2B sales experience in AV, display technology, or CE distribution
Strong knowledge of CEDIA, InfoComm, or professional AV channels
Experience working with integrators, dealers, and distribution networks
Proven track record of meeting or exceeding sales targets
Comfortable selling high-end or technical products
Strong presentation and relationship-building skills
Self-starter with ability to manage a territory independently
Willingness to travel for partner visits and industry events
Experience with LED video walls, MicroLED, DVLED, or large-format display systems is a strong plus
Compensation
Base salary + bonus tied to goals
Travel & industry event support
Opportunity to grow with a premier display technology brand
Work arrangement
Yes
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