Meta Leads Expert

Company Description Compare Degree is an edtech platform designed to help prospective students make informed, data-driven decisions about higher education. The platform enables users to compare costs, courses, and career paths side-by-side, making complex choices easier and more transparent. By providing clear, actionable insights, Compare Degree aims to reduce uncertainty around college and program selection. The team is focused on building an intuitive, user-friendly experience that supports learners at every stage of their decision-making journey.
Role Description The Meta Leads Expert will be responsible for planning, executing, and optimizing lead generation campaigns on Meta platforms (Facebook, Instagram, etc.) to drive high-quality student inquiries for Compare Degree. Day-to-day tasks include creating and managing ad campaigns, segmenting audiences, setting up and refining lead forms, tracking performance metrics, and collaborating with the marketing and product teams to align campaigns with platform goals. The role involves continuous A/B testing of creatives and targeting, analyzing campaign data, and reporting actionable insights to improve conversion and reduce acquisition costs. This is a full-time, on-site role based in Noida, requiring close collaboration with cross-functional team members.
Qualifications
Strong expertise in Meta Ads Manager, including campaign setup, audience targeting, budgeting, and optimization for leads.
Proficiency in performance marketing, including A/B testing, funnel optimization, and understanding of CPC, CPL, and ROAS metrics.
Experience in lead generation strategies, including design and optimization of lead forms, landing pages, and nurturing workflows.
Data analysis skills using tools such as Google Analytics, Meta reporting, or similar dashboards to interpret campaign performance.
Knowledge of digital marketing fundamentals, including paid social, remarketing, and basic SEO concepts.
Ability to create clear briefs for ad creatives and collaborate with designers and copywriters to produce high-performing assets.
Strong communication and collaboration skills, with the ability to work closely with product, marketing, and sales teams.
Relevant experience in edtech or lead-generation-focused industries is preferred.
Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
Comfort working in a fast-paced, on-site environment in Noida, with a focus on measurable outcomes and continuous improvement.

Work arrangement
No