Social Media Manager

Company Description All That Bakes is a French patisserie cafe offering artisanal pastries, desserts, and specialty beverages in a welcoming, modern setting. The cafe focuses on high-quality ingredients, authentic techniques, and visually appealing presentation to create memorable guest experiences. Located in Jamshedpur, All That Bakes serves a diverse customer base that values both taste and aesthetics. The team is passionate about food, design, and hospitality, and actively uses digital platforms to showcase its products and engage with the local community.
Role Description The Social Media Manager is a full-time hybrid role based in Jamshedpur, with flexibility for some work from home. This role is responsible for planning, creating, and publishing daily content across social media platforms, including photos, short videos, stories, and captions that highlight the patisserie’s offerings and brand voice. The Social Media Manager will manage the content calendar, optimize posts for engagement and reach, respond to comments and messages, and monitor online reviews to support strong customer relationships. Day-to-day tasks include developing and executing social media campaigns, collaborating with the cafe team to capture product and in-store content, tracking performance metrics, and adjusting strategy based on data and trends. The role also involves staying current with social media best practices, emerging formats, and local digital marketing opportunities to grow brand awareness and foot traffic.
Qualifications
Candidates should possess skills in Social Media Marketing and Social Media Optimization (SMO) to plan campaigns and increase reach and engagement.
Candidates should possess strong Communication and Writing skills to craft clear, engaging captions and respond professionally to customers online.
Candidates should possess experience in Content Strategy to develop calendars, align posts with brand goals, and coordinate campaigns across platforms.
Candidates should ideally have familiarity with photo and video creation tools, basic design skills (e.g., Canva or similar), and an eye for visual storytelling.
Candidates should demonstrate the ability to analyze social media metrics, use insights to refine content, and report performance to stakeholders.
Candidates should be comfortable working in a hybrid setup in Jamshedpur, collaborating with in-store staff, and occasionally adjusting hours for peak posting times.
A background in marketing, communications, hospitality, or related fields is beneficial; prior experience managing brand social media accounts is preferred.

Work arrangement
Hybrid