Digital Marketing Specialist

Company Description London School of Business (LSB), established in 2011 and based in the UK, is a globally recognized institution dedicated to delivering high-quality education. LSB focuses on creating a friendly, stimulating learning environment that supports learners in achieving their academic and professional goals. Programmes are led by experienced industry professionals, ensuring practical, career-ready skills and knowledge. The school is committed to offering an unparalleled learning experience and engages a global audience through multiple digital channels, including social media, email, and phone support.
Role Description This is a full-time remote role for a Digital Marketing Specialist at London School of Business. The Digital Marketing Specialist will plan, execute, and optimize digital campaigns across channels, including search, email, and social media, to increase visibility and engagement with prospective and current learners. Daily tasks include managing social media accounts, creating and scheduling content, monitoring online presence, and analyzing performance data to improve campaign results. The role also involves collaborating with internal teams to align marketing initiatives with academic programmes, maintaining brand consistency, and identifying opportunities to grow digital reach in key markets.
Qualifications
Candidates should possess strong skills in Digital Marketing and Online Marketing to plan and execute integrated campaigns.
Candidates should possess skills in Social Media Marketing to manage, grow, and engage audiences across platforms.
Candidates should possess skills in Web Analytics to track performance, interpret data, and report on campaign effectiveness.
Candidates should possess strong Communication skills to create clear messaging and collaborate effectively with diverse teams.
Experience with marketing tools and platforms (e.g., Google Analytics, social media management tools, email marketing software) is beneficial.
Knowledge of SEO/SEM principles and content optimization is an advantage.
Relevant academic background in Marketing, Business, Communications, or a related field, or equivalent practical experience.
Ability to work independently in a remote setting, manage multiple projects, and meet deadlines.

Work arrangement
Yes