Digital Marketing Executive

About UTOC
UTOC Group is a regional B2B company specialising in packaging machinery, packaging systems and packaging materials, serving customers across Singapore, Malaysia, Indonesia and the region. We are looking for a hands-on Digital Marketing Executive to manage the day-to-day digital marketing activities of the Group. This is an execution role job.
What You Will Do
Social Media Marketing
· Manage LinkedIn, Facebook, Instagram, TikTok and YouTube.
· Plan daily content, create posts and captions, and schedule content.
· Create graphics, edit photos and videos, and produce short-form videos/reels.
· Monitor engagement and track content performance.
Website & SEO
· Maintain and improve UTOC Group companies WordPress websites.
· Update product pages, add new machines and improve existing content.
· Create landing pages and carry out basic on-page SEO and keyword research.
· Use Google Search Console and GA4 to monitor performance and identify opportunities.
Brochures, Product Sheets & Graphic Design
· Create and update in-house product brochures, machine brochures, product sheets, flyers, catalogues and other marketing materials.
· Turn technical machine information, specifications, photographs and diagrams into clear, professional marketing materials.
· Carry out simple graphic design work for exhibitions, presentations, advertisements, website banners, social-media posts and sales materials.
· Maintain consistent UTOC/PACSEAL branding across brochures and digital materials.
· Prepare artwork in suitable formats for digital use and basic printing requirements.
Digital Advertising
· Assist with and manage Google Ads, Facebook/Instagram Ads and LinkedIn campaigns where appropriate.
· Track enquiries, leads, cost per lead and campaign performance.
Content Creation
· Turn machine brochures, photographs and technical information into useful marketing content.
· Repurpose one machine into product pages, SEO articles, LinkedIn/Facebook/Instagram posts, short videos and YouTube content.
AI & Digital Tools
· Use ChatGPT and other appropriate AI tools for content creation, SEO research, keyword research, product descriptions, video scripts and marketing analysis.
· Help organise product information into structured databases for future AI-powered product search.
What We Are Looking For
Essential
· 2–4 years of digital marketing experience.
· Hands-on social media experience and good written English.
· Experience creating digital content and simple graphic designs.
· Ability to create professional brochures, product sheets and marketing artwork.
· Canva, Adobe Illustrator, Photoshop, InDesign or equivalent design skills.
· Basic video editing skills.
· WordPress experience and basic SEO knowledge.
· Familiarity with Google Analytics / GA4, Google Search Console and Google Ads.
· Digital forward thinking by integrating AI into daily tasks.
· Good Excel / data-organising skills.
· Able to work independently from home.
Strong Advantage
· B2B marketing, manufacturing, engineering, industrial machinery, packaging or automation experience.
· Experience producing technical brochures or marketing materials for machinery/engineering products.
· LinkedIn B2B marketing and lead generation experience.
Work From Home
This is primarily a work-from-home position based in Johor. The successful candidate should be able to travel to Singapore & Kuala Lumpur occasionally for team meetings, marketing planning, product familiarisation, photography/video sessions and discussions with management and sales teams.
Practical Assessment
Shortlisted candidates will receive one of our actual machine brochures and will be asked to create:
· 1 Instagram post
· 1 short-video concept
· 1 proposed SEO title and description
· 5 Google search keywords
· 1 simple marketing campaign idea
· A simple redesign/concept for one product brochure or product sheet
Candidates to submit resume along with portfolio examples of websites, social-media pages, brochures, product sheets, advertisements, videos or other digital marketing/design work that you have personally created or managed.

Work arrangement
Yes