Executive Vice President of Global Marketing

I. Position Overview
The Executive Vice President (EVP) of Global Marketing is responsible for formulating and executing the company's global marketing strategy. This role oversees branding, market growth, digital marketing, customer acquisition, market expansion, and the management of global marketing teams. The position requires translating the overall business strategy into actionable global marketing plans to enhance brand influence, drive customer growth, and improve commercial conversion efficiency.
This role typically reports to the CEO or President and collaborates closely with business, sales, product, investor relations, and operations teams.
II. Core Responsibilities
1. Global Marketing Strategy
Develop annual and medium-to-long-term global marketing strategies and growth plans.
Formulate regional marketing strategies tailored to North America, Europe, Asia, and other key markets.
Analyze industry trends, the competitive landscape, customer needs, and market opportunities.
Establish frameworks for brand positioning, market communications, and customer growth.
Drive the company’s entry into new markets and business sectors.
2. Branding and Market Promotion
Oversee global brand strategy, brand positioning, and corporate image building.
Coordinate advertising, public relations (PR), content marketing, social media, and digital marketing campaigns.
Establish unified global brand communication standards while accommodating regional market differences.
Manage major marketing events, industry conferences, business functions, and brand partnerships.
3. Customer Growth and Commercial Conversion
Build global customer acquisition and growth systems.
Expand customer sources through digital marketing, content marketing, partnerships, and industry resources.
Collaborate with sales teams to improve the efficiency of converting marketing leads into customers.
Establish a framework for core marketing metrics, such as CAC (Customer Acquisition Cost), LTV (Lifetime Value), ROI (Return on Investment), and conversion rates.
Continuously optimize marketing budgets and acquisition channels based on data analysis.
4. Global Team Management
Manage the global marketing department and regional marketing leaders.
Build and lead teams across marketing, branding, digital marketing, content, PR, and growth functions.
Set team objectives, performance indicators, and talent development plans.
Coordinate resource allocation across teams in different countries and regions.
5. Cross-functional Strategic Collaboration
Collaborate with the CEO, COO, CRO, CPO, and other senior executives to formulate corporate strategy.
Translate product, business, and investment strategies into market communication and commercial growth plans.
Provide market data and customer insights to support major business decisions. Participate in establishing relationships with key clients, strategic partners, and institutional stakeholders.
III. Qualifications
Over 20 years of experience in marketing, branding, growth, or business strategy.
Experience in large multinational corporations, finance, technology, investment, digital assets, or professional services sectors is preferred.
Experience in global market operations and managing cross-regional teams.
Proven ability to formulate and execute global marketing strategies.
Proficiency in digital marketing, brand building, content marketing, customer growth, and data analysis.
Strong business acumen, strategic thinking, and resource integration capabilities.
Ability to communicate effectively at the executive level with the CEO and the Board of Directors.
Excellent English communication skills; multilingual capabilities and cross-cultural management experience are preferred.
Ability to adapt to a global remote team and cross-time-zone working environment.

Work arrangement
Yes