Sales And Marketing Specialist (FMCG)

Company Description Pinchkraft Consumer Products LLP is an Indian essential food brand focused on purity, authenticity, and honest sourcing. The company specializes in everyday kitchen products made with natural aroma, consistent quality, and traditional processing methods. Pinchkraft prioritizes carefully selected raw materials, transparent processes, and minimal intervention to preserve the true character of its products. Based in Indore, Madhya Pradesh, the brand is expanding its range and presence across cities while maintaining a commitment to pure ingredients, responsible practices, and reliable quality. Pinchkraft aims to become a trusted household name built on strong systems, standards, and long-term value.
Role Description The Sales and Marketing Specialist (FMCG) is a full-time, on-site role based in Indore. The role involves driving sales for Pinchkraft’s essential food products through retailer outreach, distribution channel development, and relationship management with partners and customers. Responsibilities include executing local marketing campaigns, in-store promotions, and sampling activities, as well as tracking performance metrics and providing regular sales reports. The specialist will support training for field teams and retail staff on product features, brand values, and customer engagement practices. The role also includes gathering market insights, monitoring competitor activity, and collaborating with internal teams to refine sales strategies and marketing initiatives.
Qualifications
Strong Communication and Customer Service skills to engage effectively with retailers, distributors, and end consumers.
Proven Sales experience in FMCG or related sectors, with the ability to meet targets and expand market presence.
Experience in Training and Sales Management to guide field teams and support retail partners in promoting products.
Understanding of FMCG marketing activities, including on-ground promotions, merchandising, and brand visibility initiatives.
Bachelor’s degree in Business, Marketing, or a related field, or equivalent practical experience.
Ability to work on-site in Indore, manage local market operations, and travel within the region as needed.
Strong analytical and reporting skills, with proficiency in basic office tools (e.g., spreadsheets, presentations).
Knowledge of the Indian food/FMCG market and comfort working in a fast-growing, process-driven environment.

Work arrangement
No