Digital Marketing Specialist

Company Description KARTIKFAB is a growing organization focused on delivering high-quality products and services to a diverse customer base. The company values innovation in branding and digital presence, aiming to strengthen its market position through data-informed marketing initiatives. Team members are encouraged to bring creative ideas, collaborate across functions, and contribute to measurable business growth. KARTIKFAB offers opportunities to develop digital skills, experiment with new tools, and participate in shaping the company’s online identity.
Role Description The Digital Marketing Specialist will manage and optimize KARTIKFAB’s online presence across channels, with a focus on driving traffic, engagement, and conversions. Day-to-day tasks include planning and executing digital campaigns, managing social media accounts, analyzing performance metrics, and coordinating content for websites and online platforms. The role involves close collaboration with internal teams to align campaigns with brand objectives and product priorities, as well as monitoring trends and competitor activities to refine strategies. This is a full-time hybrid role based in Chennai, with a combination of in-office work and some work-from-home flexibility.
Qualifications
Candidates should possess strong skills in Digital Marketing and Online Marketing to plan, execute, and optimize campaigns across channels.
Candidates should possess skills in Social Media Marketing to manage profiles, create engaging content, and grow audience reach and interaction.
Candidates should possess skills in Web Analytics to track performance, interpret data, and provide actionable insights and reports.
Candidates should possess strong Communication skills to collaborate with teams, coordinate campaigns, and create clear, audience-focused messaging.
Understanding of SEO/SEM, email marketing, and marketing automation tools is beneficial.
Experience with platforms such as Google Analytics, Meta Business Suite, and other ad managers is an advantage.
Ability to work independently, manage multiple priorities, and meet deadlines in a hybrid work environment.
Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.

Work arrangement
Hybrid