Performance Specialist

Company Description ViralWorks | فيرال ووركس is a digital marketing and web development agency that supports companies and brands in the Saudi market in building strong online visibility and achieving measurable growth. The agency offers an integrated marketing ecosystem that includes strategy development, content creation, social media management, advertising campaigns, website development, search engine optimization, and visual production. By deeply understanding each client’s business, market, and audience, ViralWorks designs tailored solutions that align with specific goals. The team connects every channel and touchpoint across the customer journey, turning audience interest into qualified opportunities that drive business results. This collaborative, data-informed approach creates long-term partnerships and impactful digital experiences.
Role Description The Media Buyer is a full-time remote role responsible for planning, executing, and optimizing paid media campaigns across digital platforms. Day-to-day tasks include developing media plans based on client objectives, negotiating and purchasing ad inventory, and managing budgets to maximize return on investment. The Media Buyer will monitor campaign performance, analyze data, and adjust targeting, creatives, and bidding strategies to improve results. This role involves close collaboration with account managers, strategists, and creative teams to ensure campaigns align with overall marketing strategies and brand guidelines. The Media Buyer will also prepare regular performance reports and insights, staying current with platform updates, trends, and best practices in the Saudi and regional markets.
Qualifications
Strong media planning and media buying skills, with experience managing multi-channel digital campaigns and budgets.
Proficiency in media strategy development, including audience segmentation, channel selection, and performance optimization.
Advanced analytical skills, with the ability to interpret campaign data, identify trends, and recommend data-driven improvements.
Excellent communication skills for collaborating with internal teams, presenting campaign plans, and reporting results to stakeholders.
Experience with major advertising platforms (e.g., Meta Ads, Google Ads, Snapchat, TikTok) and tracking tools (e.g., Google Analytics, pixels, UTM tags).
Strong organizational and time-management abilities, with attention to detail and commitment to meeting deadlines.
Familiarity with the Saudi digital landscape and consumer behavior; experience in agency or performance marketing environments is an asset.
Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

Work arrangement
Yes