Product Marketing Manager

We're hiring for a leading social media platform focused on visual discovery and inspiration. This company empowers millions globally to find creative ideas and plan for life's moments, driven by a mission to bring inspiration to everyone. They are at the forefront of integrating AI as a creative partner to amplify impact and are seeking individuals excited to contribute to this innovative environment.
The Role
• Lead go-to-market strategy for Measure and Optimize product areas within a performance TV platform.
• Translate complex advertising capabilities and measurement methodologies into clear customer value propositions.
• Partner with Product, Data Science, Sales, and Marketing teams to synthesize insights and inform product strategy.
• Develop and execute end-to-end launch plans, including positioning, messaging, promotion, and enablement.
• Create comprehensive launch and enablement materials such as sales decks, one-pagers, and training content.
• Drive adoption by identifying barriers, monitoring metrics, and using feedback to refine programs.
What You'll Need
• Minimum of 5 years of experience in product marketing, go-to-market strategy, or a related role within ad tech, CTV, performance marketing, or B2B SaaS.
• Bachelor's degree in Marketing, Business, Communications, or equivalent experience.
• Proven experience bringing complex technical products or features to market.
• Strong knowledge of advertising measurement, attribution, optimization, performance marketing, or CTV.
• Ability to translate technical concepts and data into compelling, customer-centered narratives.
• Demonstrated ownership, adaptability, and ability to manage multiple workstreams in a fast-paced environment.
What's On Offer
• Competitive annual salary ($123,684 - $254,644 USD) plus equity.
• Opportunity to shape the future of performance TV advertising.
• A collaborative and innovative work environment.
• Flexibility to do your best work, with occasional in-office collaboration required.
Apply via Haystack today!

Work arrangement
Yes