CRM & Marketing Automation (Pardot)

Location: 100% Remote (Prioritizing candidates based in Argentina, Colombia, Honduras, El Salvador, and Guatemala).
We are hiring for a marketing agency with a global presence! We are building a brand-new digital team from the ground up, and we are looking for a proactive and dynamic CRM & Marketing Automation JR/SSR to help execute CRM and email marketing initiatives across our B2B accounts.
This role is perfect for someone looking to grow, taking hands-on responsibility for setting up automated customer journeys, managing databases, and ensuring campaigns are correctly built, segmented, tested, and tracked. The ideal candidate combines solid experience with both Salesforce and HubSpot, a great attitude towards new technologies (especially AI), and an understanding of B2B lead management.
Key Responsibilities
Build, execute, and optimize email marketing campaigns, nurture journeys, and automated workflows.
Manage CRM configuration, campaign setup, and execution within Salesforce and HubSpot.
Assist in audience profiling, developing database segmentation, dynamic lists, scoring, and automation rules.
Manage the day-to-day lead lifecycle, including lead capture, qualification, routing, and handoff to Sales.
Build and maintain landing pages, forms, email templates, and campaign assets within the marketing automation ecosystem.
Perform campaign QA and testing before deployment to ensure links, personalization, tracking, and automation logic are working flawlessly.
Monitor campaign performance, keeping CRM data clean and reporting consistent.
Collaborate with Marketing, Sales, Project Management, and Creative teams to ensure campaigns launch accurately and on time.
What We’re Looking For
3 to 4 years of experience in CRM, Marketing Automation, Email Marketing, or a similar role.
Solid hands-on knowledge and experience using both Salesforce (Pardot) and HubSpot (Salesforce certification is not required for this level, but strong practical knowledge is a must).
Experience building B2B nurture journeys and configuring CRM platforms.
A proactive, dynamic approach to work with a strong affinity for Artificial Intelligence tools to improve everyday processes (we love tech-forward mindsets!).
Strong attention to detail and a QA-driven mindset.
Conversational English proficiency to interact with internal teams and understand the needs of US/Caribbean-based clients.
Strong problem-solving skills, ability to work independently, and eagerness to build things from scratch in a newly restructured digital area.
Nice to Have
Experience with HTML/CSS for email, Litmus or similar testing platforms, Salesforce reporting/dashboards, and B2B demand generation is a plus.
What Success Looks Like
Clean data. Smart automation. Flawless execution.
The person in this role won't just "send emails." We’re looking for a dynamic specialist who will be the hands-on engine behind our campaigns, ensuring the entire journey—from audience segmentation to Sales handoff—is configured correctly and runs smoothly.

Work arrangement
Yes